flowmanceAgencō Design System
Agencō is a bold, nocturnal marketing-agency template. It feels like a club poster set in a clean grotesk: a graphite #202124 page, every word in uppercase Aspekta, very large display lines that alternate between a thin white outline and solid fill, and a single hit of neon in the hero. Interface colour is limited to royal blue #4361EE on icon discs and the submit button; the photography (warm office scenes, saturated product shots) brings the rest.
Four signatures make it recognisable:
- Outline and solid word pairs. Display headlines split into words that switch between a 1px white stroke with no fill and solid fill: ALWAYS / EVOLVING, WHO / WE / ARE, FEATURED WORKS, $500M with an outlined $.
- The neon rotator. The hero's second word cycles through #00FFCC, #4361EE, #FFFF00 and #CC00FF (a text rotator), one bright colour at a time at 150px.
- Thin white circles. A huge 1px white ring holds the $500M metric, and a 130px circular SHOWREEL * SHOWREEL * text badge with a play icon floats beside the about photos.
- Underlined caps links. Every nav item and text link (HOME, LEARN MORE, VIEW ALL) is uppercase with a 1px line 2px below it: white at 20%, with a full white line drawn over it on hover.
Colors
Surfaces
#202124Page background, sections, the fixed nav (--black-4)
#151718Declared deeper tone (--black-3) for panels and cards on inner pages
#111314Declared darkest tone (--black-2)
#FFFFFF · 58%Placeholder text on field
Ink
#FFFFFFText on primary
#FFFFFFHeadlines, nav, links, highlighted words
#FFFFFF · 70%Paragraphs (p), service blurbs, testimonial text
#FFFFFF · 50%Hero lead, list items, metric labels, the grey first half of statements
#FFFFFFAction
#4361EESubmit button, service icon discs, block-quote rule
#5C75E7.button:hover, a lighter blue
#00FFCCThe hero rotator word as first seen (EVOLVING)
#FFFF00Other rotator words; nowhere else
#CC00FFOther rotator words; nowhere else
Lines & effects
#FFFFFF · 20%Base underline under links
#FFFFFFOutline-text stroke, the hover underline, the metric ring
#000000 · 40%Bottom gradient on work images, transparent → #00000066
Typography
Aspekta · display-hero · shown in Inter (fallback)
The quick brown fox jumpsALWAYS (outline) and the rotator word. 150px · 500 · 0.8
Aspekta · headline-lg · shown in Inter (fallback)
The quick brown fox jumpsSection titles (FEATURED WORKS, MARKETING SERVICES). 60px · 500 · 1.1 · 3px
Aspekta · body-xl · shown in Inter (fallback)
The quick brown fox jumpsStatements, with the first half at 50% and the rest white. 25px · 400 · 1.4
Aspekta · quote · shown in Inter (fallback)
The quick brown fox jumpsBlock quotes, 2px #4361EE left rule, padding 0 20px 0 30px. 24px · 500 · 1.3
Aspekta · title-sm · shown in Inter (fallback)
The quick brown fox jumpsService titles (BRAND STRATEGY). 18px · 500 · 1.1
Aspekta · label-lg · shown in Inter (fallback)
The quick brown fox jumpsSmall top text (HERE ARE SOME IMPRESSIVE METRICS). 17px · 500 · 1.18
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; sections padded 100px 5%, so content starts at 120px at 1440px wide |
| Section rhythm | 100px top and bottom, 50px at ≤991, 30px at ≤479; the CTA uses 120px (80px at ≤767); the footer 40px top, 20px bottom |
| Breakpoints | 991px, 767px and 479px, plus min-width: 768px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 2px | |
xs | 10px | |
sm | 15px | |
md | 25px | |
lg | 40px | |
xl | 50px | |
2xl | 80px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
nav-y | 35px | |
section | 100px | |
section-cta | 120px | |
hero-top | 140px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Text roll on hover | Nav labels move to a copy in a 24px mask, y → 0%, 300ms ease |
| Underline draw | Overlay line width grows, 300ms ease (500ms on some) |
| Back-ease transform | transition: transform 1s cubic-bezier(0.68, -0.55, 0.265, 1.55): a slight overshoot |
| Cursor drift | Elements shift x/y ±4px and ±10px over 500ms with the mouse |
| Slide settle | x/y → 0px, 1000ms outQuart, with opacity 0 → 1 over 1000ms outQuart on scroll into view |
| Fade-up | y → 0px and opacity → 1, 500ms ease |
| Image filter | Filter change on hover, 300ms ease (500ms on some) |
| Icon tap | scale 1 → 1.1 → 1, 100ms ease |
| Rotate | 400ms ease (menu icon and badge) |
| CSS transitions | all 300ms on most elements |
Do’s and don’ts
- Keep the page #202124 with white Aspekta in uppercase everywhere.
- Pair an outlined word (1px white stroke, transparent fill) with a solid word in every display headline.
- Use #4361EE for the submit button, 96px icon discs and quote rules, and nowhere decorative.
- Underline every text link with a 1px white-20% line and a white overlay that draws on hover.
- Set paragraphs at 15px/400/1.4 in white at 70%, and leads at 50%.
- Use thin white circles (the metric ring, the 130px showreel badge) as the decorative shapes.
- Use #00FFCC, #FFFF00 or #CC00FF outside the hero rotator.
- Round buttons, inputs or photos; only testimonials (7px) and some images (15px) are rounded.
- Add shadows, gradients on UI, or extra panels; the page is one flat graphite plane.
- Mix in sentence case or a second font.
- Use weights above 600 or bold display text; display is 500.
- Make ink-subtle (50%) carry body paragraphs; keep it for leads, labels and footer links at 15px+.
- Shrink the button label below 14px/600; white on the #5C75E7 hover is only about 4.1:1.
Example prompt
Any page in the Agencō style
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Get All AccessUpgrade to All AccessHow to use the Agencō design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agenco.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows