flowmanceVest Design System
Vest is a loud, poster-like agency site in black and white. It opens on a black screen with a giant white Vest wordmark, a quote headline set in heavy Satoshi, and a small round portrait. Then a strip of full-bleed square project cards, most in one saturated colour (lemon yellow, cyan, coral, deep red; the wine bottle sits on warm grey), slides sideways under the fixed nav. After that the page turns white: centred headlines, a logo wall, a wide video, awards, news and a scrolling Let's talk line.
Four signatures make it recognisable:
- The giant wordmark. Vest sits top-centre at about 380px wide, fixed, and stays over everything. It shrinks and turns black once the page reaches the white sections.
- Heavy headline, light ending. Headlines are Satoshi 700 and the last phrase drops to 400: businesses.", clients success. Same size, same line, only the weight changes.
- Colour-field project strip. Edge-to-edge square cards with no gaps, each a product shot on a single background colour, mostly bold, titled in white at the bottom over a soft dark fade.
- Corner nav. Four bold links stacked top-left (Home, About, News, Contact) and two lines top-right (We based in New York, hello@vest.com). The links switch from white to black over light content.
Colors
Surfaces
#FFFFFFPage background for every section after the hero, footer, inputs
#FFFFFFSame as canvas
#FFFFFF#000000Hero band, the project strip behind the cards, the cart drawer
Ink
#FFFFFFText on primary
#000000Text on secondary
#FFFFFF#000000Headlines, nav over white, client logos
#535353Paragraphs and list items (--dim-grey), placeholders
#12141DBlockquote text (--black)
#FFFFFFWordmark, nav and quote on the black hero
#FFFFFF · 70%Project meta (Logo, User Interface), .paragraph-white
#FFFFFFAction
#000000The pill submit button (Send Request)
#000000#FFFFFFThe white .button pill used on dark areas
#0505AF.button:hover turns deep blue with white text
#696969.dark-link text links
Lines & effects
#E1E1E11px input border
#B9BBC8Resting line under text links
#2A2A2A#000000 · 30%Bottom of the card fade: linear-gradient(transparent 64%, #0000004D)
Typography
Satoshi · display-marquee
The quick brown fox jumps.text-rotator: the Let's talk 👋 line that scrolls sideways (8 copies, nowrap). 80px · 700 · 1.0
Satoshi · headline-lg
The quick brown fox jumpsSection headlines (We are happy to contribute, You get results, we get awards.🏆). 40px · 700 · 1.0
Satoshi · title-lg
The quick brown fox jumpsBlog card titles. 30px · 700 · 1.1
Satoshi · label-nav
The quick brown fox jumpsNav links and the top-right contact lines. 19px · 700 · 1.05
Satoshi · body-lg
The quick brown fox jumpsParagraphs (#535353), project meta (70% white). 17px · 500 · 1.41
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px |
| Section rhythm | .section is 100px top and bottom with 5% sides; the video section is 120px |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 3px | |
xs | 8px | |
sm | 16px | |
md | 30px | |
lg | 40px | |
xl | 45px | |
2xl | 80px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
marquee-y | 59px | |
section | 100px | |
section-video | 120px |
Border radius
Motion
| Nav text roll | The label moves y 0% ↔ 100% inside its 20px clipped box, 500–600ms ease |
| Nav underline | The 2px line changes width, 300ms ease |
| Nav colour flip | White ↔ black text as light or dark content passes under, 300ms outCubic |
| Wordmark shrink | Size change on scroll, 400–500ms ease |
| Project strip | Moves sideways (x to 0%) as the page scrolls |
| Custom cursor | Over project cards: appears from scale 0 to 1 in 1000ms outExpo; shrinks to 0.3 in 300ms outCubic on leave |
| Fade-up | opacity 0 → 1 with y 20% → 0, 500ms ease |
| Page load | opacity 0 → 1, 1000ms outQuart |
| Flip | rotateX −100° → 0, 500ms, on a few headings |
| Button hover | all 0.2s |
Do’s and don’ts
- Open on a #000000 hero with the giant white wordmark and a 75px Satoshi 700 quote.
- End each headline phrase in weight 400 at the same size (display-quote-light, headline-lg-light).
- Run project cards edge to edge, square, with no gaps, each on its own saturated colour.
- Keep sections white with body text in #535353 at 17px.
- Use pill buttons (30px radius): black on white sections, white on dark.
- Flip the fixed nav from white to black when it passes over white content.
- Add a UI accent colour. The only blue is the #0505AF hover of the white pill.
- Round images or cards, or add shadows.
- Use italics, uppercase or letter spacing.
- Use Inter. It is loaded but unused.
- Put body text in #696969 (link-dim); keep it for short links. Paragraphs are #535353.
- Leave gaps between project cards or frame them with borders.
Example prompt
Any page in the Vest style
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Get All AccessUpgrade to All AccessHow to use the Vest design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/vest.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows