flowmanceUnica Design System
Unica is a calm, dark agency template in slate blue-grey. Headlines are uppercase Poppins with loose tracking, and in nearly every one a word or two drops into a light italic (We are an *award-winning* digital studio.). The type is pale azure on #24272C, the actions are soft light steel blue pills, and the photography is bright, airy and slightly desaturated.
Signatures:
- Roman + light italic headlines. Every display and section heading is uppercase, weight 500 with 1–2px tracking, and one phrase in weight 300 italic: OFFERING A VARIETY OF *HIGH-END* SERVICES., READY TO *TALK*.
- Eyebrow beside the title. A small light steel blue uppercase label (OUR SERVICES, WHO WE ARE) sits to the left of the section title on the same line, or centred above it.
- Framed hero. The hero photo sits in a 1400px box inset from the edges, 90px below the top, with the dark canvas showing around it. The photo is at 70% opacity, so it reads soft and slate-tinted, with the centred headline over it and a small mouse icon at the bottom.
- The page turns white for the work. As the project grid scrolls into view the page background changes to #FFFFFF and the logo goes dark, then it returns to slate.
Colors
Surfaces
#24272CPage background (CSS --black-3)
#202227Blog card bodies (CSS --black-5)
#121418Go-top button (CSS --black-4)
#FFFFFF · 20%Menu row rules / input borders
#FFFFFFThe page background while the work section is in view
Ink
#24272CText on primary
#FFFFFFText on primary-hover
#A1C4E4Text on secondary
#DCF2F4Headlines, paragraphs, lists, footer text (CSS --azure)
#DCF2F4Body text is the same azure as headings; there is no separate muted grey
#FFFFFFProject and blog titles, the logo, nav icons
#FFFFFF · 90%Inline links / placeholders
#FFFFFF · 70%Inline links / placeholders
#24272C#24272CText on tag
#FFFFFFYear, category and title text on project photos
Action
#A1C4E4Main pill buttons
#333333Main pill on hover (.button:hover)
#FFFFFFThe white View on Webflow pill; on hover it becomes #A1C4E4 with #24272C text
#A1C4E4Eyebrow labels, input focus border, go-top hover
Lines & effects
#DCF2F4Blog category tags
#DCF2F4 · 30%Dividers between testimonials
#FFFFFF · 15%Menu row rules / input borders
Typography
Poppins · display-hero
The quick brown fox jumpsWE ARE AN … DIGITAL STUDIO., READY TO TALK. 96px · 500 · 1.0 · 2px
Poppins · headline-lg
The quick brown fox jumpsSection titles. 52px · 500 · 1.15 · 1px
Poppins · title-project
The quick brown fox jumpsProject titles on photos, white. 34px · 500 · 1.0
Poppins · body-lg
The quick brown fox jumpsHero lead We create digital products: websites, services, mobile applications. 23px · 300 · 1.3
Poppins · label-button
The quick brown fox jumpsButton labels. 16px · 600 · 1.4
Poppins · eyebrow
The quick brown fox jumpsOUR SERVICES, TESTIMONIALS, in #A1C4E4. 13px · 600 · 1.54 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1400px, centred; the project grid narrows to 1200px and the hero text to 940px |
| Section rhythm | 100px top and bottom; 50px from ≤991 (measured) |
| Section header | a flex row with the eyebrow (fixed width, 5% right margin, nudged 3px down) and the headline-lg title |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 15px | |
sm | 20px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 60px | |
3xl | 70px | |
4xl | 100px | |
5xl | 150px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-top | 90px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade-in on scroll | Titles, leads, buttons and testimonial rows start at opacity 0, fade to 1 over 1000ms outQuart (500ms outExpo on some) |
| Slide-in | x −30px → 0 over 500ms outExpo; y ±30px → 0 over 500ms |
| Page colour change | Background (and text) colour change over 300ms ease when the work section enters and leaves |
| Skill bars | Width grows to the value over 800ms outExpo |
| Photo hover | Filter change (grayscale) over 200–300ms ease |
| Buttons | all 200ms colour swap |
| Menu and links | Opacity to 60% on hover; text changes in 100ms |
Do’s and don’ts
- Set the canvas to #24272C with all text in azure #DCF2F4.
- Write every heading in uppercase Poppins 500 with 1–2px tracking and one phrase in 300 italic.
- Put a 13px #A1C4E4 uppercase eyebrow beside or above each section title.
- Use the #A1C4E4 pill (#24272C text, 30px radius, 56px tall) for actions, hovering to #333333 with white text.
- Frame hero photos inside the container with the slate canvas around them, at 70% opacity.
- Switch the page to #FFFFFF for the project grid and let the photos carry the colour.
- Use pure black or white for the canvas outside the work band.
- Set a heading entirely in italic, or drop the uppercase on headings.
- Use the unused #F6C544 gold or #111111 variables.
- Use the white secondary pill for anything but a second hero action; its #A1C4E4 text is only about 1.8:1.
- Round photos, or add shadows and gradients.
- Use letter spacing above 2px.
Example prompt
Any page in the Unica style
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Unica design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/unica.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows