flowmanceStrategx Design System
Strategx is a dark, quiet, technical agency site. A green-tinted near-black canvas (#131615) carries a faint square grid that fades out towards the edges, and every heading is set in a pale grey-green (#DCE2E2) Inter Tight at weight 600. Imagery is mostly monochrome: a bold geometric striped square, wireframe 3D figures, a phone on a grey set, a muted portrait of a smiling man on warm grey; a few work images add violet-blue and pink. It reads like a blueprint for a performance-marketing team.
Four signatures make it recognisable:
- The blueprint grid. Thin, very faint square grid lines cover the hero and the following sections, masked by #131615 → transparent gradients at the top, bottom and sides so the grid fades into the canvas.
- Square light button. The main call to action is a flat #DCE2E2 rectangle with no radius and dark text (Contact us). Everything else that is round is a pill tag.
- Two-tone leads. Lead sentences start in #DCE2E2 and finish at about 55%: We've built broad digital frameworks to streamline shopping experiences.
- The rotating MENU ring. Top right, MENU repeats around a circle with a thin + in it and turns as you scroll. Beside it sits Cart [0], divided by a 1px vertical rule.
Strategx is a dark-only design.
Colors
Surfaces
#131615Page background, menu, footer, testimonial cards (--main-color)
#1A1D1CStat cards (86% Increase Sales)
Ink
#131615Text on primary
#FFFFFFText on primary-hover
#DCE2E2Headlines, leads, tags, borders (--body-text-color)
#FFFFFFLink buttons, cart, author names, the rotating word strip
#DCE2E2Paragraphs are the same pale grey-green as headlines
#DCE2E2 · 55%Second half of two-tone leads, company names (BrightFutures)
#FFFFFF · 65%.white-paragraph small copy
Action
#DCE2E2Square main button and the form submit
#424242.button-arrow-link:hover
#6F00FFOnly the bottom border of .button-line-main on hover
Lines & effects
#FFFFFF · 19%1px borders on testimonial and stat cards, the nav divider
#DCE2E22px borders on tags, inputs and count badges
#FFFFFFService card border on hover
#090909Cart drawer background
Typography
Inter Tight · display-metric
The quick brown fox jumpsStats: 7,000+, 10, 5,5M. 92px · 600 · 1.0
Inter Tight · headline-lg
The quick brown fox jumpsEnhance page structures and polish your content., Recent Work. 50px · 600 · 1.2
Inter Tight · title-lg
The quick brown fox jumpsBlog titles, stats intro line. 29px · 600 · 1.2
Inter Tight · body-lead
The quick brown fox jumpsHero and section leads, Trusted by over 4,000 clients worldwide. 28px · 600 · 1.4
Inter Tight · label-button
The quick brown fox jumpsButtons, Learn more links, Cart [0] (17.6px), stat labels. 17px · 600 · 1.18
Inter Tight · eyebrow
The quick brown fox jumpsFooter tags, uppercase. 14px · 600 · 1.1 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | .section is 100px top and bottom with 5% sides, dropping to 80px at ≤991px and 50px at ≤767px; the video section uses 120px (80px 2% at ≤991px, 60px top and bottom at ≤479px) |
| Breakpoints | 991px, 767px and 479px, plus min-width steps at 768 and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 60px | |
2xl | 90px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
section | 100px | |
section-video | 120px | |
hero | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Heading reveal | Lines rise y 100–200% → 0% and un-skew skewY 7° → 0°, 500ms; slow variant 1100ms outQuint |
| Fade-in on scroll | opacity 0 → 1, 1000ms outQuart, with x/y → 0px over 1000ms outQuart |
| Menu link roll | Label moves up inside its 87px mask, 400–500ms |
| Menu ring | Rotates as you scroll |
| Service card hover | translateY(-20px), border to white, transition: all .3s |
| Testimonial hover | scale 0.97, transition: transform .3s, color .3s |
| Button hover | Background 200ms cubic-bezier(0.645, 0.045, 0.355, 1) |
| Mouse parallax | Images shift ±6px with the cursor, 500ms |
| Small hovers | Scale 0.8 → 1 300ms outQuad; background, filter and size changes 300ms ease |
Do’s and don’ts
- Use canvas #131615 with ink #DCE2E2 headlines in Inter Tight 600 and ink-muted #DCE2E2 paragraphs at 500.
- Use the square #DCE2E2 button (0px radius, 56px tall, 18px 24px padding) for the main action, hovering to #424242 with white text.
- Finish leads two-tone, with the last words at 55% (#DCE2E28C).
- Outline cards with 1px #FFFFFF30 and keep them square; use #1A1D1C only for stat cards.
- Put the faint square grid behind the hero and feature sections, faded at the edges.
- Index service titles with two digits (01, 02, 03).
- Round the main button or the cards; only tags, badges and the form controls have radii.
- Add shadows, glows or glass.
- Use violet #6F00FF beyond the line-link hover underline.
- Leave typed form text at the measured #333333 on the dark canvas; it is unreadable.
- Use pure #FFFFFF for headlines; it is reserved for links, names and the word strip.
- Use Oswald outside blockquotes, or letter spacing outside the word strip and footer tags.
Example prompt
Any page in the Strategx style
More design systems like this
Business design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Strategx design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/strategx.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows