flowmanceCoachina Design System
Coachina is a bright, approachable coaching site. It reads like a friendly personal brand: white space, Inter 600 for every heading (500 for body), one blue-violet (#8A2BE2, the CSS keyword blueviolet) for accents, and soft lavender tints for buttons and panels. Photos of real people in warm, natural light are cropped into large rounded rectangles.
Four signatures make it recognisable:
- Lavender button, violet hover. The main button is a pale lavender block (#F4E8FB) with violet text and a 9px radius; on hover it flips to solid violet with white text.
- Two-tone sentences. Lead lines and subheads start in black and fade into grey mid-sentence: Envision a fulfilling career where you pursue your passion, black, then aiding others in their personal. in #929292. On the violet band the same idea uses white then lilac #D7ACFF.
- Thin hand-drawn swirls. Loose violet and magenta line drawings (background images) curl in from the page edges behind the hero, the about panel and the team.
- Outlined metrics. Numbers like 99%, 10, 570, 17 are 120px Inter 600 with a transparent fill and a 2px violet text stroke.
Colors
Surfaces
#FFFFFFPage background
#FAF0FFLavender-blush panels: about panel, blog section band, social icon circles
#EFF0F1Footer subscribe field
#8A2BE2The full-width violet band and the CTA band
Ink
#8A2BE2Text on primary
#FFFFFFText on primary-hover
#FFFFFFText on secondary
#000000Headlines, nav, names
#000000Body paragraphs are full black (same as ink)
#26272BLists, phone number, footer links
#838383Form labels (12px uppercase) and small grey notes
#929292The faded second half of two-tone subheads (25px)
#FFFFFFText on inverse-canvas
#D7ACFFFaded half of subheads on the band
#FFFFFF · 42%Eyebrows on the band
#FFFFFFAction
#F4E8FBThe main lavender button (.button)
#8A2BE2Button hover: solid violet, white text
#8A2BE2Solid violet button (.button.color: Read Story, View All) and the 50px circle button
#8A2BE2Eyebrows, service titles, quotes, active nav, links, icons, metric strokes
Lines & effects
#DDDDDD1px dividers in FAQ and pricing
#838383 · 40%1px input borders
#E9D1FF2px track under underlined links
#6E6E6EInput placeholders
#FFFFFF · 20%Step dividers and link tracks on the band
Typography
Inter · display-metric
The quick brown fox jumpsOutlined numbers, transparent fill, 2px accent stroke. 120px · 600 · 0.9
Inter · headline-lg
The quick brown fox jumpsPull quotes in accent ("At the heart of Coachina is our commitment…"). 37px · 600 · 1.2
Inter · title-lg
The quick brown fox jumpsStep titles on the violet band. 24px · 600 · 1.38
Inter · label-lg
The quick brown fox jumpsUnderlined links (Work with me Today). 18px · 600 · 1.11
Inter · body
The quick brown fox jumpsParagraphs. 16px · 500 · 1.3
Inter · eyebrow
The quick brown fox jumpsMAKE YOUR PASSION COME TRUE, roles (CO FOUNDER), footer titles, category tags. 14px · 600 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1200px max, centred; sections pad 5% left and right (72px at 1440) |
| Section rhythm | 130px top and bottom (60px at ≤991) |
| Breakpoints | 991, 767 and 479px, plus a 1920px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 30px | |
lg | 50px | |
xl | 60px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section | 130px | |
hero-bottom | 200px | |
hero-top | 220px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Heading reveal | Text moves y 15em → 0, 1500ms outQuart, with opacity 0 → 1 over 1000–1250ms outQuart |
| Image reveal | A cover slides off y 0 → -102%, 1250ms inOutCirc, while the photo scales 1.5 → 1 over 2000ms outQuart |
| Underline link | The violet bar moves x -101% → 0% on hover and on to 100% on leave, 300ms ease |
| Icon hover | scale 1 → 1.1, 100ms ease |
| Button hover | Background and colour swap, transition: all (about 300ms) |
| Circle button | background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) |
| Swirl parallax | Decorative lines move y ±30–50px with the cursor and scroll, 500ms |
Do’s and don’ts
- Use primary #F4E8FB with #8A2BE2 text for the main button, flipping to solid #8A2BE2 with white on hover.
- Set every headline in Inter 600 with normal tracking; keep body copy Inter 500 16px in black.
- Put an uppercase 14px accent eyebrow above section titles.
- Round photos to 30px (50px for the big about panel); round buttons and inputs to 9px.
- Write leads as two-tone sentences: black start, #929292 finish.
- Use the violet band (inverse-canvas) once mid-page and once for the CTA.
- Add a second hue; the CSS leftover #00AEEF is not part of the design.
- Use ink-subtle #838383 or ink-faint #929292 for body paragraphs; they are too light. Keep them to 12px+ uppercase labels and the 25px faded half of a subhead.
- Put inverse-ink-faint (white at 42%) on anything smaller than 14px bold on the violet band.
- Add shadows or borders to cards; use lavender fills and rounded corners instead.
- Use Newsreader or any serif; the page is Inter only.
- Use sharp corners on photos.
Example prompt
Any page in the Coachina style
More design systems like this
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Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Coachina design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/coachina.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows