flowmancePūlse X Design System
Pūlse X is a loud, playful creative-studio site built on a strict black-and-white base. Type does the shouting: a 260px Stu Dio hero split around a small tagline, 100px statements and rolling counters. Then four flat neon circles (blue, violet, green, red-orange) and bright project images add the energy.
Four signatures make it recognisable:
- The split hero word. Stu and Dio sit at 260px either side of a two-line tagline (Your trusted visual / guide to success), with an outlined Let's Talk pill centred below.
- Four neon circles. The services are big flat circles in #0059FF, #B300FF, #00FF44 and #FF2B00, each with a white uppercase label (PROTOTYPING, BRANDING, DESIGN, STRATEGY).
- Circles and 2px outlines in the chrome. A round black logo, a 100px outlined hamburger circle, the cart count in a small circle, and 2px black rules and borders everywhere else.
- Odometer counters. Metrics (47, 9947+, 99%, 436+) are 100px numbers whose digits roll up into place, with a thin 55px + or % beside them.
Colors
Surfaces
#FFFFFFPage, nav, menu panel, footer
#FFFFFFSame as canvas: there are no tinted surfaces
#000000Logo disc, arrow button
Ink
#FFFFFFText on primary
#000000All text, borders, icons
#000000Body copy is full black, so ink-muted equals ink
#FFFFFFCircle labels
#FFFFFFRotating text over project images
#FFFFFFText on inverse-canvas
Action
#000000Filled pill (Send Message) and the black arrow button
#000000No colour change on hover
#0059FFPROTOTYPING circle
#B300FFBRANDING circle
#00FF44DESIGN circle
#FF2B00STRATEGY circle
Lines & effects
#0000002px rules: footer top border, menu divider, field underlines, button outlines
Typography
BDO Grotesk · display-hero · shown in Inter (fallback)
The quick brown fox jumpsStu Dio. 260px · 500 · 1.2
BDO Grotesk · headline-lg · shown in Inter (fallback)
The quick brown fox jumpsWe turn ideas into reality, Studio metrics, Talk with us, News and Insight. 60px · 600 · 1.2
BDO Grotesk · metric-affix · shown in Inter (fallback)
The quick brown fox jumps+ and % after numbers. 55px · 300 · 1.0
BDO Grotesk · title-lg · shown in Inter (fallback)
The quick brown fox jumpsBlog card titles. 33px · 600 · 1.4
Satoshi · body-lead
The quick brown fox jumpsHero tagline. 26px · 700 · 1.2
BDO Grotesk · label-lg · shown in Inter (fallback)
The quick brown fox jumpsOutline button labels (1.2rem). 19.2px · 600 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a 1280px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 30px | |
lg | 50px | |
xl | 60px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section | 120px | |
hero-top | 150px |
Border radius
Motion
| Odometer counters | Digit columns move y 0 → −400% / −700% / −900% over 2500ms, cubic-bezier(0.784, 0.325, 0.222, 0.98) |
| Reveal on scroll | Text moves up to y 0% inside a clipping box, 500ms (start offset about 100%) |
| Hover colour | Text colour and background colour change, 200ms ease |
| Image filter hover | Filter change, 200–300ms ease |
| Button arrow | Label and arrow slide x → 0%, 300ms ease |
| Wobble | Rotate, 400ms swingTo |
| Mouse drift | x / y ±10px, 500ms, following the cursor |
| Scale pop | scale 0 → 1, 500ms |
| Menu panel | Slides in from translateX(100%) |
| Text rotator | White words cycle over project images |
| Footer link | Underline on hover, 200ms |
Do’s and don’ts
- Keep the UI pure #000000 on #FFFFFF, with full-black body text.
- Use BDO Grotesk at 100–260px weight 400–500 for statements and numbers, and 600 for everything small.
- Draw every rule and outline at 2px solid black.
- Use circles for the logo, the menu button, counters in badges and the service blocks.
- Save colour for the four flat circles (#0059FF, #B300FF, #00FF44, #FF2B00) and for photos.
- Animate counters with the long 2500ms odometer roll and keep hovers at 200–300ms.
- Add shadows, gradients, blur or rounded images.
- Use grey text or transparency for hierarchy; use size and weight instead.
- Put the accent colours on text, buttons or borders.
- Put small white text on #00FF44 green: it is about 1.4:1. Keep circle labels at 19px 600 uppercase, and prefer the blue, violet or red circles for anything longer than one word.
- Use Playfair Display; it loads but is not part of the design.
- Mix in 1px borders; the template's line weight is 2px.
Example prompt
Any page in the Pūlse X style
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Get All AccessUpgrade to All AccessHow to use the Pūlse X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/pulse.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows