flowmancePeper Design System
Peper is a calm, tidy agency template. It feels like a well-kept portfolio: white page, an inset frame, bold grotesk headlines, and a muted Nordic palette of slate blue (#3D5467) and sage green (#8AA29E) that tints photos, bands and links. It is friendly and corporate-light, with square photos of people at work and lots of underlined text links instead of buttons.
Four signatures make it recognisable:
- The inset frame. The body has 3% side padding, so full-width bands (hero, logo band, tinted sections) stop short of the window edges and sit in a white frame. A vertical FOLLOW US social bar lives in the left margin, and a slate-blue scroll-to-top square sits at the bottom-left.
- Sage-washed hero. The hero photo is covered by a left-to-right gradient of #8AA29E (solid to 41%, then fading to white at 10%), with white Space Grotesk text and a small white MEET PEPER tag.
- Double-line text links. Learn more, Read more, Work with us and emails are underlined with a 2px light-blue (#A5C1D8) line, over which a slate (#3D5467) line grows on hover.
- Title + rule. Section titles are 50px bold, left-aligned, with a thin (about 2px) full-width rule under them.
Colors
Surfaces
#FFFFFFPage background and frame, cards
#F5F8FFTinted sections: Case studies, Contact (--ghost-white-3)
#111111Link and input text
#141414The testimonials section
#3D5467Logo band, the closing "workplace" band, footer
Ink
#FFFFFFText on primary
#FFFFFF#FFFFFFText on secondary
#000000Headlines, nav, body
#000000Body copy is full black (base p: 17px, var(--black))
#383841Declared on big-paragraph; its one home-page use (logo band label) renders white, so keep it for long intro text only
#FFFFFFText on inverse-canvas
#FFFFFFText on band
#FFFFFFAction
#3D5467The filled button, link text, field labels (--dark-slate-blue)
#587791Button hover
#8AA29ELogo, hero gradient, nav hover line, blockquote rule, team social squares (--cadet-blue)
#A5C1D8The resting 2px underline under text links
#686963Blog category tags (--dim-grey)
Lines & effects
#E1E1E1Input borders
#DDDDDDRules and divider fills
#FFFFFF · 12%Footer bottom rule
Typography
Space Grotesk · display-hero
The quick brown fox jumpsHero H1: Raise your brand with Peper. 70px · 700 · 1
Space Grotesk · headline-xl
The quick brown fox jumpsSection titles: We build experience, Case studies, The team, Contact Us. 50px · 700 · 1.12
Space Grotesk · logo
The quick brown fox jumpsPeper wordmark in sage. 34px · 700 · 1.18
Space Grotesk · title-cta
The quick brown fox jumpsFooter call to action. 25px · 600 · 1.4
Space Grotesk · body-hero
The quick brown fox jumpsHero subtitle. 22px · 500 · 1.32
Space Grotesk · label-nav
The quick brown fox jumpsNav links. 17px · 700 · 1.18
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 3px | |
sm | 7px | |
md | 16px | |
lg | 20px | |
xl | 28px | |
2xl | 30px | |
3xl | 40px | |
4xl | 50px | |
5xl | 60px | |
6xl | 70px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
band | 35px | |
nav | 80px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Link underline | Overlay line width grows, 300ms ease |
| Button hover | Background #3D5467 → #587791, 200ms |
| Footer links | opacity 1 → 0.6, 200ms |
| Nav on scroll | Scroll-up and scroll-down triggers show and hide the fixed bar and the scroll-to-top button |
| Parallax | Scrolling-in-view triggers: images move y 10% → −10% (one y 60% → 0%) and scale 1.2 → 1 |
| Menu icon | Lines move y ±6px and rotate, 300ms ease |
| Testimonial slider | Slides x −200% → 0%, 300ms ease |
Do’s and don’ts
- Keep the 3% white frame around full-width bands, with the vertical FOLLOW US bar in the left margin.
- Use #3D5467 for links, the filled button, field labels and dark bands; #8AA29E for the logo, hero wash and decorative rules.
- Use underlined text links (2px #A5C1D8 under #3D5467) for most actions; keep the filled button for forms.
- Open each section with a 50px bold title and a thin (about 2px) rule under it.
- Keep photos, cards and inputs square-cornered.
- Alternate white, #F5F8FF and #3D5467 or #141414 bands down the page.
- Add rounded cards or pill buttons; the only radius on buttons is 2px.
- Use the unused CSS colours (#42DC2A, #FC3468, #FF95D7, #265CDC).
- Set small text in sage #8AA29E on white; it is low contrast and only works for the 34px logo and the 12px MEET PEPER tag inside the coloured hero.
- Use the Tuesday Night script for anything but a signature.
- Put heavy shadows on cards; only the testimonial card has one.
- Set body copy in grey; paragraphs are #000000.
Example prompt
Any page in the Peper style
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Get All AccessUpgrade to All AccessHow to use the Peper design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/peper.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows