flowmanceNoon Design System
Noon is a bold, graphic site for an architecture studio. It is white and spare, with one deep ultramarine, #0A0AB9, used at full strength for titles, boxes and whole bands. Architectural photography (curving façades, glass towers, steel lattices) supplies the drama, and the type alternates between uppercase Poppins titles and soft Lora italic lead-ins.
Four signatures make it recognisable:
- Blue boxes behind words. The hero title NOON A CREATIVE / ARCHITECTURE STUDIO is set in 64px white uppercase, each line sitting in its own solid #0A0AB9 box over a full-screen photo. Team names use the same idea: a blue box overlapping the bottom of each portrait.
- The corner block. A fixed 100px white square with a blue 3-line hamburger sits in the top-left corner, next to a 220×100 blue block holding the white NOOИ wordmark (mirrored N). They stay put while the page scrolls under them.
- Italic lead-in, uppercase title. Section titles are blue Poppins 500 capitals (43px), introduced by a grey Lora italic line 19px: What they think about us / TESTIMONIALS, Looking for a challenge? / CAREERS.
- Square outline buttons that fill. Buttons are a 1px blue outline with blue spaced capitals; on hover a blue layer wipes in from the left and the text turns white.
Noon is a light template with full blue bands.
Colors
Surfaces
#FFFFFFPage background, cards, inputs
#F5F5F7Grey bands (video, careers, testimonials)
#0A0AB9Full blue bands (clients), the logo block, the menu panel
#FFFFFFNewsletter and contact inputs
#333333Text on field
Ink
#FFFFFFText on blue boxes and fills
#FFFFFFText on inverse-canvas
#121217Body default and footer links
#616167Paragraphs (p, Lora)
#515157Small footer text and plain links
#818187Lora italic lead-ins above titles
#919197Testimonial quotes (Lora italic)
#FFFFFFAction
#0A0AB9Headings on light bands (h1, h2, h4; they turn white on blue bands and photos), button outline and text, hover fill, title boxes, icons
#0A0AB9Lines & effects
#FFFFFF · 80%Sub-links in the menu panel
#3030AF1px grid lines between client logos on the blue band
#212127One dark block behind media (measured once)
#ECECEC1px rule under sections
#999999Placeholder text on field
Typography
Poppins · display-hero
The quick brown fox jumpsHero title lines inside blue boxes. 64px · 500 · 1.09 · 1px
Poppins · headline-lg
The quick brown fox jumpsBase h1, section titles in blue (LATEST PROJECT). 43px · 500 · 1.05
Poppins · title-lg
The quick brown fox jumpsBlog titles. 18px · 500 · 1.33
Lora · eyebrow
The quick brown fox jumpsLead-in above most section titles (not LATEST PROJECT), #818187. 19px · 500 · 1.05
Lora · body
The quick brown fox jumpsParagraphs, #616167. 16px · 400 · 1.63
Lora · caption
The quick brown fox jumpsRoles (Senior Designer, CEO at Webflow). 15px · 500 · 1.33
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container-fluid, max 1170px, centred; a narrower 1000px container is used for centred blocks |
| Section rhythm | .section is 100px top and bottom with 10px sides and a 1px #ECECEC bottom rule |
| Section header | the title sits left and a button sits right on the same line (LATEST PROJECT … ALL PROJECT) |
| Breakpoints | 991px, 767px and 479px, plus a min-width: 768px rule set |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 5px | |
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 60px | |
3xl | 80px | |
4xl | 120px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section | 100px | |
section-team-bottom | 200px | |
logo-block | 220px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | opacity 0 → 1 and move → 0 from x −20 / −40 / −50px or y 30px, 1000ms outQuart (some 300–500ms ease) |
| Button fill | Overlay width 0% → 100%, 300ms ease; text colour 400ms |
| Hero load bar | Width grows across the slide, 6000ms ease |
| Menu open | Panel moves x → 0 and fades, 300ms ease; hamburger lines rotate and shift y ±9–10px, 300ms ease |
| Link hover | Colour to #0A0AB9 (all transitions) |
| Border change | 200ms outSine |
Do’s and don’ts
- Set headings in Poppins 500 uppercase in #0A0AB9 on light bands (white on blue), usually preceded by a Lora italic lead-in in #818187.
- Put text over photos inside solid #0A0AB9 boxes with white capitals.
- Keep the fixed top-left corner: a 100px white hamburger square and a 220×100 blue logo block.
- Use square 1px outline buttons (#0A0AB9, padding 17px 30px 15px) with the left-to-right blue fill on hover.
- Alternate white, #F5F5F7 and full #0A0AB9 bands with 100px padding and 1px #ECECEC rules.
- Overlap elements (name boxes on portraits, photos above cards) for depth instead of shadows.
- Add a second colour, tints of the blue, or gradients.
- Set headings in black or in sentence case.
- Round buttons, cards or images; only inputs (3px) and portrait circles are rounded.
- Use ink-subtle #818187 or ink-faint #919197 below 16px; they are 3.9:1 and 3.2:1 on white.
- Add drop shadows or dark overlays on photos.
- Use Poppins for paragraphs or Lora for headings.
- Slow the reveals beyond 1000ms or add bouncy easing.
Example prompt
Any page in the Noon style
More design systems like this
Construction design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Noon design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/noon.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows