Archi Design System
Archi is a dark, architectural studio site that reads like a drawing board at night. The page is pure black, every word is uppercase Inter Tight in one pale lavender grey (#C7C3CF), and faint horizontal guide lines run across the whole page every 60px or so, like a ruled sheet. Colour comes only from rendered houses and interiors: green gardens, pink shrubs, warm wood floors, a yellow accent wall.
Four signatures make it recognisable:
- Ruled-paper guide lines. Thin horizontal lines span the full width behind every section. Each is a gradient black 10% → #C7C3CF 50% → black 90% at 15% opacity, so it fades out at both edges and is brightest in the centre.
- Everything uppercase, one colour. Body, headings, buttons and quotes are all text-transform: uppercase in ink #C7C3CF on #000000. There is no second text colour except a dimmer 70% and 60% of the same lavender.
- The round call to action. The hero's only filled button is a 160px lavender disc with black GET IN TOUCH in two lines, not a pill.
- Lavender project bands. Projects sit in wide #C7C3CF cards with a 20px radius: black uppercase text on the left, a rendered photo filling the right side edge to edge.
Archi is a dark-only design.
Colors
Surfaces
#000000Page background, menu overlay background
#81818B · 20%Testimonial card body, footer subscribe field
#1A1A1CThe 5px ring around testimonial avatars, matching the card colour
#81818B · 20%Footer subscribe field and its button wrapper
#C7C3CFProject cards: lavender band with black text and black 2px outlines
Ink
#000000Text on primary
#C7C3CFHeadings, labels, buttons, outlines
#C7C3CFBody text
#C7C3CF · 70%.gray-text, secondary words such as the role in ALEX GRANT, FOUNDER OF ARCHI
#C7C3CF · 60%Footer links at rest (they go to 100% on hover)
#FFFFFFInline white links (.gray-link-2)
#000000Text on inverse-canvas
Action
#C7C3CFThe round hero button, the subscribe arrow button, the form submit
#C7C3CFLines & effects
#FFFFFF · 15%1px hairline borders
#C7C3CF2px outlines on pill buttons, tags and the round button
#999999Contact form placeholder
Typography
Inter Tight · display-hero
The quick brown fox jumpsHero MIAMI'S / PREMIER / ARCHITECTS, one word per line. 120px · 600 · 1.1
Inter Tight · headline-md
The quick brown fox jumpsSection titles WHAT WE DO, WHAT THEY THINK, the founder quote. 48px · 600 · 1.1
Inter Tight · title-lg
The quick brown fox jumpsService list rows. 37px · 600 · 1.1
Inter Tight · body-lg
The quick brown fox jumpsSection leads WITH OUR EXPERTISE, WE OFFER DIVERSE COLLABORATIONS. 20px · 500 · 1.4
Inter Tight · label
The quick brown fox jumpsPill buttons, project categories, footer titles. 16px · 600 · 1.25
Inter Tight · caption
The quick brown fox jumpsCategory tags on blog posts. 14px · 600 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container max 1200px, centred |
| Section rhythm | 150px top and bottom (.section), 80px at ≤991 and 50px at ≤767 |
| Breakpoints | 991px (tablet), 767px (landscape phone), 479px (phone), plus min-width steps at 768, 1280 and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 40px | |
lg | 50px | |
xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
tag-gap | 30px | |
section-half | 50px | |
footer-top | 60px | |
nav-height | 100px | |
hero-bottom | 130px | |
section | 150px | |
hero-top | 160px |
Border radius
Motion
| Line rise (headings) | Text moves from y 200% to 0% inside a mask, 1100ms outQuint; a parallel skew from 7° to 0° |
| Fade in on scroll | opacity 0 → 1, 1000ms or 1250ms outQuart |
| Slide in | y ±100px → 0px, 1000ms outQuart |
| Page load | Page load triggers run the hero entrance with the same rise and fade |
| Cursor parallax | Images shift x/y ±6px on mouse move (500ms) |
| Round button | Inner disc scales to 0.8 (300ms outQuad) and back to 1 (300ms ease) |
| Menu open | Overlay fades in (opacity, 500ms) and resizes (size, 500ms); links roll in their 74px masks |
| Hover colour and filter | background-color 300ms ease; image filter 300ms ease |
| CSS transitions | all 0.3s on links and cards; background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) on buttons |
| Marquee | Scrolling-in-view scrub on the 100px text line |
Do’s and don’ts
- Set every text element in Inter Tight uppercase, in ink #C7C3CF on canvas #000000.
- Open each section with the centred outlined tag (● NAME), a 48px weight-600 title and a 20px lead.
- Use 2px outlined pills (30px radius, 48px tall) for actions, and keep the 160px lavender circle for the one main call to action.
- Put projects in lavender #C7C3CF cards with black text, a 20px radius and the image flush right.
- Run the faint horizontal guide lines (lavender centre at 15% opacity, black at both ends) behind the page.
- Fade large photos into the black canvas at their bottom edge.
- Keep footer links at 60% lavender and raise them to 100% on hover.
- Add shadows, blur, or a second accent colour. The unused green #BFEA88 is not part of the design.
- Use white for headings or body copy. White is only for small inline links.
- Add negative letter spacing or lowercase text.
- Use filled rectangular buttons, except the 8px-radius contact submit.
- Round images beyond 20px or leave them square on the page.
- Speed entrances up below 1000ms or add bounce; the motion is slow and eased out.
Example prompt
Any page in the Archi style
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Get All AccessUpgrade to All AccessHow to use the Archi design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/archi.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






