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Archi Design System

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Archi is a dark, architectural studio site that reads like a drawing board at night. The page is pure black, every word is uppercase Inter Tight in one pale lavender grey (#C7C3CF), and faint horizontal guide lines run across the whole page every 60px or so, like a ruled sheet. Colour comes only from rendered houses and interiors: green gardens, pink shrubs, warm wood floors, a yellow accent wall.

Four signatures make it recognisable:

  1. Ruled-paper guide lines. Thin horizontal lines span the full width behind every section. Each is a gradient black 10% → #C7C3CF 50% → black 90% at 15% opacity, so it fades out at both edges and is brightest in the centre.
  2. Everything uppercase, one colour. Body, headings, buttons and quotes are all text-transform: uppercase in ink #C7C3CF on #000000. There is no second text colour except a dimmer 70% and 60% of the same lavender.
  3. The round call to action. The hero's only filled button is a 160px lavender disc with black GET IN TOUCH in two lines, not a pill.
  4. Lavender project bands. Projects sit in wide #C7C3CF cards with a 20px radius: black uppercase text on the left, a rendered photo filling the right side edge to edge.

Archi is a dark-only design.

Colors

Surfaces

canvas#000000

Page background, menu overlay background

surface-1#81818B · 20%

Testimonial card body, footer subscribe field

surface-solid#1A1A1C

The 5px ring around testimonial avatars, matching the card colour

field#81818B · 20%

Footer subscribe field and its button wrapper

inverse-canvas#C7C3CF

Project cards: lavender band with black text and black 2px outlines

Ink

on-primary#000000

Text on primary

ink#C7C3CF

Headings, labels, buttons, outlines

ink-muted#C7C3CF

Body text

ink-subtle#C7C3CF · 70%

.gray-text, secondary words such as the role in ALEX GRANT, FOUNDER OF ARCHI

ink-faint#C7C3CF · 60%

Footer links at rest (they go to 100% on hover)

ink-bright#FFFFFF

Inline white links (.gray-link-2)

inverse-ink#000000

Text on inverse-canvas

Action

primary#C7C3CF

The round hero button, the subscribe arrow button, the form submit

primary-hover#C7C3CF

Lines & effects

line#FFFFFF · 15%

1px hairline borders

line-strong#C7C3CF

2px outlines on pill buttons, tags and the round button

placeholder#999999

Contact form placeholder

Typography

Inter Tight · display-hero

The quick brown fox jumps

Hero MIAMI'S / PREMIER / ARCHITECTS, one word per line. 120px · 600 · 1.1

Inter Tight · headline-md

The quick brown fox jumps

Section titles WHAT WE DO, WHAT THEY THINK, the founder quote. 48px · 600 · 1.1

Inter Tight · title-lg

The quick brown fox jumps

Service list rows. 37px · 600 · 1.1

Inter Tight · body-lg

The quick brown fox jumps

Section leads WITH OUR EXPERTISE, WE OFFER DIVERSE COLLABORATIONS. 20px · 500 · 1.4

Inter Tight · label

The quick brown fox jumps

Pill buttons, project categories, footer titles. 16px · 600 · 1.25

Inter Tight · caption

The quick brown fox jumps

Category tags on blog posts. 14px · 600 · 1.43

Spacing & shape

PurposeValue
Container.container max 1200px, centred
Section rhythm150px top and bottom (.section), 80px at ≤991 and 50px at ≤767
Breakpoints991px (tablet), 767px (landscape phone), 479px (phone), plus min-width steps at 768, 1280 and 1440px

Spacing scale

TokenValuePreview
xs10px
sm16px
md40px
lg50px
xl100px

Layout spacing

TokenValuePreview
tag-gap30px
section-half50px
footer-top60px
nav-height100px
hero-bottom130px
section150px
hero-top160px

Border radius

sm8px
lg20px
pill30px
field100px
full9999px

Motion

Line rise (headings)Text moves from y 200% to 0% inside a mask, 1100ms outQuint; a parallel skew from 7° to 0°
Fade in on scrollopacity 0 → 1, 1000ms or 1250ms outQuart
Slide iny ±100px → 0px, 1000ms outQuart
Page loadPage load triggers run the hero entrance with the same rise and fade
Cursor parallaxImages shift x/y ±6px on mouse move (500ms)
Round buttonInner disc scales to 0.8 (300ms outQuad) and back to 1 (300ms ease)
Menu openOverlay fades in (opacity, 500ms) and resizes (size, 500ms); links roll in their 74px masks
Hover colour and filterbackground-color 300ms ease; image filter 300ms ease
CSS transitionsall 0.3s on links and cards; background-color 0.2s cubic-bezier(0.645, 0.045, 0.355, 1) on buttons
MarqueeScrolling-in-view scrub on the 100px text line

Do’s and don’ts

  • Set every text element in Inter Tight uppercase, in ink #C7C3CF on canvas #000000.
  • Open each section with the centred outlined tag (● NAME), a 48px weight-600 title and a 20px lead.
  • Use 2px outlined pills (30px radius, 48px tall) for actions, and keep the 160px lavender circle for the one main call to action.
  • Put projects in lavender #C7C3CF cards with black text, a 20px radius and the image flush right.
  • Run the faint horizontal guide lines (lavender centre at 15% opacity, black at both ends) behind the page.
  • Fade large photos into the black canvas at their bottom edge.
  • Keep footer links at 60% lavender and raise them to 100% on hover.
  • Add shadows, blur, or a second accent colour. The unused green #BFEA88 is not part of the design.
  • Use white for headings or body copy. White is only for small inline links.
  • Add negative letter spacing or lowercase text.
  • Use filled rectangular buttons, except the 8px-radius contact submit.
  • Round images beyond 20px or leave them square on the page.
  • Speed entrances up below 1000ms or add bounce; the motion is slow and eased out.

Example prompt

Any page in the Archi style

Prompt
Build your page in the Archi style. Use a #000000 background and Inter Tight weight 500, uppercase, 0 letter spacing, in #C7C3CF for all text (paragraphs 17px, line height 1.3). Draw faint full-width horizontal lines about every 60px: a gradient black 10% → #C7C3CF 50% → black 90% at 15% opacity. Open each section with a centred outlined pill tag (2px #C7C3CF border, 30px radius, a 10px dot and a 15px weight-600 word), then a 48px weight-600 title and a 20px lead. Containers are 1200px with 5% side padding and 150px section padding. Buttons are transparent pills with a 2px outline, 30px radius, 48px tall, padding 12px 23px, 16px weight 600 and a small ↗. The hero call to action is a 160px #C7C3CF circle with black 19px text and 1px tracking. Put projects in #C7C3CF cards with black text, a 20px radius and the photo flush right (1.2fr / 1fr). Use photoreal renders of modern houses and warm interiors with 20px corners that fade to black at the bottom. No shadows, no accent colours. Animate entrances with a rise from y 200% in a mask, 1100ms outQuint, and fades of 1000ms outQuart.

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