flowmanceArcpark Design System
Arcpark is a plain, quiet studio site built around one full-screen photo slider. The home page is a single viewport: a white top bar with the logo and six grey links, then a photo that fills the rest of the screen with one centred white title, a short white rule and a square white Read More button. There is almost no chrome: no colour, no cards, no shadows.
Three signatures make it recognisable:
- One-screen slider home. The home page is exactly the viewport (900px at 1440×900): an 83px nav, a full-width photo slide and a 50px white strip with three dots. Nothing scrolls.
- Centred title, rule, square button. Every slide stacks a Poppins 50px weight 500 title in Title Case, a thin white rule about 116px wide, and a white 48px button with square corners.
- Thin outline circles. Prev and next are circles about 70px wide with a 2px white outline and a hairline chevron, sitting on the photo's left and right edges; a smaller outlined circle, about 40px, with a thumbs-up icon sits top-left.
Arcpark is a light-only design.
Colors
Surfaces
#F8F8F8Body background (inner pages)
#FFFFFFNav bar, slider dot strip
Ink
#212121Text on primary
#FFFFFFText on secondary
#212121h1 and h4 headings, button text on white
#333333Default body colour, Contact Us heading, form text
#818181Paragraphs (Poppins 300)
#A5A5A5Nav links
#B6B6B6Inline text links
#FFFFFFSlide titles, rules, arrow outlines
Action
#FFFFFFThe slide button
#222222The base dark .button (form submit)
Lines & effects
#313131The current nav link (Home)
#C4C4C42px left border on form fields
#4E4E4E1px underline under nav links
#000000 · 20%Linear-gradient overlay on every slide photo
#222222 · 40%Slider dots
#222222With dot: Slider dots
Typography
Poppins · display-slide
The quick brown fox jumpsSlide titles (We're A Creative Architecture Studio), text-transform: capitalize. 50px · 500 · 1.2
Poppins · headline-lg
The quick brown fox jumpsh1 on inner pages. 38px · 600 · 1.16
Poppins · title-lg
The quick brown fox jumpsh3. 24px · 600 · 1.25
Poppins · body
The quick brown fox jumpsParagraphs in ink-muted. 14px · 300 · 1.86
Poppins · label-nav
The quick brown fox jumpsNav links. 14px · 500 · 1.43
Poppins · caption
The quick brown fox jumpsh6. 12px · 700 · 1.5
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 940px, centred (the Webflow default) |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 14px | |
md | 15px | |
lg | 20px | |
xl | 25px | |
2xl | 35px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
field-height | 45px | |
button-height | 48px | |
slide-nav | 50px | |
nav-height | 83px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Slide change | Webflow slider default slide transition |
| Nav link | color transition 400ms; underline width grows over 400ms outCubic |
| Button hover | all 400ms: corners 0 → 15px |
| Link colour | color 400ms |
Do’s and don’ts
- Keep the home page to one viewport: an 83px white nav, a full-width photo slider and a 50px white dot strip.
- Centre slide content: a display-slide title (Poppins 50px weight 500, white), a short 2px white rule, then a square white Read More button (48px, 14px padding).
- Put a 20% black scrim (#00000033) over every slide photo.
- Use circles about 70px wide with a 2px white outline for slider arrows.
- Set paragraphs in Poppins 300, #818181, 26px line height.
- Keep corners square at rest; only hover rounds buttons to 15px.
- Add an accent colour. The #FFC600 gold variable is unused.
- Add shadows, gradients other than the black scrim, or card containers.
- Use ink-subtle #A5A5A5 for anything but 14px+ nav links; it is too light for body text on white.
- Use ink-muted #818181 below 14px; at 14px it is already only about 3.7:1 on #F8F8F8.
- Use Droid Serif or PT Sans. Only Poppins is loaded.
- Put more than one button on a slide.
- Rely on ink-faint #B6B6B6 alone to mark a link in running text (about 1.9:1 on white); give it a hover colour or weight change.
Example prompt
Any page in the Arcpark style
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Get All AccessUpgrade to All AccessHow to use the Arcpark design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/arcpark.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows