Next X Design System
Next X is a tidy, product-first SaaS site. White sections alternate with near-black ones, the type is Inter semibold with slightly tight tracking on headings, and the single brand colour is an electric violet (#6F00FF). Product UI does the illustrating: dashboards with violet bar and line charts sit in browser-window frames and white cards.
Four signatures make it recognisable:
- The violet underline. One word or phrase in a big heading carries a thick violet underline: for businesses, your success, extra hours.
- Violet lead words. Feature-panel headings colour their first words violet (the small card titles stay black) and the rest black: AI-driven marketing tools, Utilize AI to uncover insights hidden in your data.
- Lavender pills and outlined tags. Main buttons are soft lavender (#F3EAFF) pills with violet text and a →; section tags are outlined pills with a 2px lavender border (Why choose us).
- Light and dark halves. The top half is white and #FBFBFB; the second half switches to #010101 with white type and white cards, joined by a violet-to-magenta gradient band for the mobile app.
Colors
Surfaces
#FFFFFFPage background, cards
#FBFBFBThe light grey section band (.section.gray)
#E1E1E1Input border and typed text
#333333Text on field
#010101Dark sections (.section.dark)
Ink
#6F00FFText on primary
#FFFFFFText on accent
#010101Headings and body text (--black)
#010101Paragraphs
#555555List items and grey links (--dim-grey-2)
#8F8F8FNav and footer link hover (--grey)
#FFFFFFText on inverse-canvas
#FFFFFF · 75%The softer end of the app band headline (team, anywhere, anytime.)
Action
#F3EAFFLavender pill buttons with violet text (--pale-turquoise, --medium-purple)
#F3EAFF#6F00FFArrow links, heading underlines, lead words, outline buttons, chart colour
Lines & effects
#747474Form placeholders (--dim-grey)
#E9E9E91px card borders
#F3EAFF · 35%Tag borders on dark and gradient sections
#C853CCStart of the app band gradient linear-gradient(112deg, #C853CC, #6F00FF)
Typography
Inter · display-metric
The quick brown fox jumps$17m, 3.4k, 99%. 96px · 600 · 1.3
Inter · headline-lg
The quick brown fox jumpsSection titles: Full-cycle software development, Our solutions, your success. 47px · 600 · 1.2 · -0.5px
Inter · title-lg
The quick brown fox jumpsHero lead, feature leads with violet words. 22px · 600 · 1.4 · -0.5px
Inter · body-lg
The quick brown fox jumpsSection leads, metric labels, arrow links. 17px · 600 · 1.4
Inter · label-nav
The quick brown fox jumpsNav and footer links (1.1rem). 17.6px · 600 · 1.14
Inter · caption
The quick brown fox jumpsPill tags (Why choose us). 14px · 600 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred, 5% side padding (72px at 1440px) |
| Section rhythm | 100px top and bottom (.section), 60px from ≤991px |
| Breakpoints | 991px, 767px, 479px, plus 1440px and 1920px steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 3px | |
sm | 17px | |
md | 25px | |
lg | 30px | |
xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section-gutter | 72px | |
section | 100px | |
hero-top | 175px | |
hero-bottom | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade-up on scroll | opacity 0 → 1 and move to 0px, 1000ms outQuart |
| Arrow nudge | x 0 → 3px, 500ms outQuint on button and link hover |
| Image hover zoom | scale 1 → 1.1, 100ms ease, back on mouse out |
| Parallax | Mockups shift y ±50px, ±80px and x ±80px while in view, 500ms |
| Mouse-follow | Elements move x ±4px and ±10px with the cursor, 500ms |
| Underline grow | Width grows, 300ms ease |
| Card press | Testimonial cards scale 0.97, transform 0.3s |
| Buttons and links | Background 0.2s cubic-bezier(0.645, 0.045, 0.355, 1); colour and opacity 0.3s |
| Logo marquee | Loop with 150px gaps and faded edges |
Do’s and don’ts
- Use accent #6F00FF for links, the one underlined phrase in key headings and violet lead words.
- Use lavender primary #F3EAFF pills with violet text and a → for main actions.
- Open sections with a centred outlined pill tag, then a headline-lg title at −0.5px.
- Show the product in browser-window mockups with violet charts.
- Alternate white and #010101 sections; on dark, put white cards with 15px corners.
- Keep paragraphs near-black #010101 at weight 600.
- Add a second brand hue or extra gradients; the violet-magenta app band is the only one.
- Use violet for long text blocks; it marks one phrase at a time.
- Use photography as the main imagery; stick to product UI.
- Use square buttons or inputs; they are 100px pills.
- Use heavy shadows; cards get 1px #E9E9E9 plus a 6% 12px blur only.
- Use #747474 for text; it is the placeholder colour only.
- Use ink-faint #8F8F8F (about 3.2:1 on white) for resting text; keep it as the brief nav and footer link hover on 17px+ semibold labels.
Example prompt
Any page in the Next X style
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Get All AccessUpgrade to All AccessHow to use the Next X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/next.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






