flowmanceNamur Design System
Namur is a calm, airy agency site for startups and tech firms. Almost everything is white, black and grey in one family, Inter Tight at weight 600, and a single electric purple (#8E03F1) is reserved for the pill buttons. The page feels like a sheet of graph paper: faint vertical hairlines run behind every section, fading in and out, while content sits in wide, quiet columns.
Four signatures make it recognisable:
- Two-tone statements. Headlines and leads switch from black to a 50% grey mid-sentence: Build a strategy that aligns with the needs of your customers.
- Background hairlines. A fixed layer of thin vertical lines (white → #B3B3B3 → white gradients) sits behind the whole page, so every section seems ruled.
- Gradient-disc portrait. The hero shows a cut-out portrait whose head breaks out of a circle filled with a purple-magenta-orange gradient.
- Outlined logo tabs. Client logos sit in 80px-tall outlined pills (2px #5E5E5E, 50px radius) that act as tabs for the testimonials; inactive tabs fade to 37%.
Namur is a light-only design.
Colors
Surfaces
#FFFFFFPage background
#F5F5F5Feature cards (Market Analysis, Leadership Development)
#F0F0F0The contact form's submit pill
#81818B · 10%Footer subscribe field and its button well
#5C5C5CSubscribe placeholder
Ink
#FFFFFFText on primary
#222222Text on secondary
#000000Headlines, the first half of statements, metrics
#222222Nav links, buttons on white, form text (--black-second)
#222222 · 66%Paragraphs: every p is #222 with opacity: .66
#000000 · 50%The grey second half of statements and leads
#8F8F8FNav link hover, and the current page (Home)
#555555Pages dropdown links
#FFFFFFAction
#8E03F1The pill buttons (--blue-main, which is purple despite its name)
#8E03F1#FFFFFFThe white pill button that inverts to #222 on hover
#222222Lines & effects
#CCCCCC1px bottom border of form inputs
#5E5E5E2px outline of the logo tabs
#B3B3B3Mid-point of the vertical background hairlines (some use #8D8D8D)
Typography
Inter Tight · display-metric
The quick brown fox jumps$6.7B+, 49. 80px · 600 · 1.2
Inter Tight · headline-lg
The quick brown fox jumpsCTA title Partnered with a diverse array of 100+ companies and startups globally. 38px · 600 · 1.3
Inter Tight · body-lead
The quick brown fox jumpsHero lead Jumpstart your startup's path…. 26px · 600 · 1.4
Inter Tight · title-lg
The quick brown fox jumpsBlog card titles. 25px · 600 · 1.3
Inter Tight · label-button
The quick brown fox jumpsPurple button labels. 18px · 600 · 1.11
Inter Tight · caption
The quick brown fox jumpsDefault small text. 14px · 600 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 120px top and bottom (.section), 80px at ≤991 and 60px at ≤479; the CTA section is 100px (80px top as measured); the footer is 60px top, 30px bottom |
| Breakpoints | 991px, 767px and 479px (max-width), plus min-width: 768px and min-width: 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 15px | |
lg | 20px | |
xl | 30px | |
2xl | 50px | |
3xl | 60px | |
4xl | 100px | |
5xl | 150px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section | 120px | |
hero-top | 170px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll fade | opacity 0 → 1, 1000ms outQuart |
| Mouse parallax | Layers move ±10px, ±30px and ±80px on x and y with the cursor, 500ms |
| Hover filters | Filter change on hover, 300ms ease |
| Nav link hover | Colour to #8F8F8F, opacity .3s transition |
| Logo tab | Opacity 0.37 → 1, 400ms |
| White button | Background and text invert, 300ms |
| Subscribe button | Background colour 200ms cubic-bezier(0.645, 0.045, 0.355, 1), opacity 0.8 on hover |
| Size reveals | Size changes at 500ms, some with outExpo |
Do’s and don’ts
- Use Inter Tight 600 for nearly everything, and 700 only for nav links and testimonial quotes.
- Split headings into a black clause and a 50% grey clause (ink-subtle).
- Keep #8E03F1 for the pill buttons only, with white 18px / 600 labels.
- Run faint vertical hairlines behind the page and leave large white space around content.
- Keep images, cards and icon tiles square-cornered; round only buttons, tabs and the hero disc.
- Set paragraphs in #222 at 66% opacity, 18px, line height 1.3.
- Use ink-subtle (black at 50%, 4.0:1 on white) for body text or anything under 22px; it is for statement tails only.
- Add a second accent colour; the extra Webflow variables (red, green, orange) are unused.
- Add drop shadows or rounded card corners.
- Make section titles huge; the only big numbers are the 80px metrics.
- Change the purple on hover; the button's hover is the arrow reveal.
- Use uppercase or letter spacing.
- Use the #8F8F8F nav hover grey (3.2:1 on white) for anything but the 17px / 700 nav links.
Example prompt
Any page in the Namur style
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Namur design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/namur.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows