flowmanceAgencZ Design System
AgencZ is a cheerful, one-colour creative-studio site. Everything on the page, from the 130px hero to the smallest list item, is set in the same electric violet #6F00FF on white. Pale lilac fills (#F3EAF7) stand in for a second colour, thin hand-drawn violet squiggles curl in from the page edges, and glossy pastel 3D renders supply the imagery.
Four signatures make it recognisable:
- One outlined word. The hero We're a / creative / digital studio. sets the middle word in white with a 1px violet outline (four text-shadows) and a thick violet brush stroke under it.
- Violet everything. Headlines, paragraphs, icons, tags, lines and the cursor badge share #6F00FF. There is no grey and no black text.
- Hand-drawn squiggles. Loose 1px violet line drawings (PNG backgrounds) sweep in from the top-right and bottom-left of the hero and the work section.
- Rotating MENU badge and a giant Oswald sign-off. The menu button is a hamburger inside the word MENU repeated around a circle; the page ends on a violet band with Let's talk in Oswald at 16vw, set in lilac.
AgencZ is a light design with a black footer.
Colors
Surfaces
#FFFFFFPage background
#FDF7FFTestimonial cards
#FBF4FDThe blog section band
#F3EAF7Filled buttons, icon discs, the contact disc, the logo's ž circle, the full-screen menu
#FFFFFFInputs, with a 2px violet border
#000000Footer; secondary footer text is white at 65% (inverse-ink-muted)
Ink
#6F00FFButton labels at rest
#FFFFFFText on primary-hover
#6F00FFAll text: titles, paragraphs, list items, labels
#6F00FFAll text: titles, paragraphs, list items, labels
#F3EAF7Text on accent
#FFFFFF#FFFFFFText on inverse-canvas
#FFFFFF · 65%Action
#F3EAF7Filled buttons, icon discs, the contact disc, the logo's ž circle, the full-screen menu
#6F00FFButton on hover: violet fill, white label
#6F00FFThe Let's talk CTA band and the View Project cursor disc
Lines & effects
#6F00FF · 19%1px dividers under service list rows
#6F00FF · 20%2px resting track under underline links
#6F00FF2px title underlines, tag and input borders, skill bars
Typography
Inter Tight · display-hero
The quick brown fox jumpsHero h1, three lines, centred. 130px · 600 · 1
Inter Tight · headline-lg
The quick brown fox jumpsSection titles (Featured works, From blog). 40px · 600 · 1.1
Inter Tight · title-work
The quick brown fox jumpsWork card titles (Night Desert). 30px · 500 · 1
Inter Tight · quote
The quick brown fox jumpsTestimonial quotes. 23px · 600 · 1.39
Inter Tight · body-lg
The quick brown fox jumpsHero lead and about paragraph. 23px · 500 · 1.4
Inter Tight · label-button
The quick brown fox jumpsFilled button labels. 19px · 600 · 1.2
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px centred (1400px for the work slider) |
| Section rhythm | 150px top and bottom; 100px for the tinted blog band; 80px at ≤991 and 50px at ≤767 |
| Breakpoints | 991px, 767px, 479px, plus min-width 1280px and 1440px tweaks |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 15px | |
md | 30px | |
lg | 50px | |
xl | 75px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
section-tight | 100px | |
nav-height | 120px | |
section | 150px | |
hero-top | 176px | |
hero-bottom | 211px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline reveal | Text in a mask moves y 110% → 0% with skewY 7° → 0°; 1100ms outQuint for the move, 500ms for the skew |
| Fade in | opacity 0 → 1, 1000ms outQuart |
| Fade-up | Move to x 0, y 0 over 1000ms outQuart |
| Underline and skill bars | Width grows, 300–500ms ease |
| Menu link roll | Text moves y 0 → −100%, 400ms inOutCubic; the duplicate returns in 300ms |
| Button hover | all 0.3s; background-colour changes 300ms ease |
| Cursor disc | Follows the mouse; scales to 0.8 in 300ms outQuad and back to 1 in 300ms ease |
| Image hover | Filter change 300ms ease, 6px nudges over 500ms |
| Work row | Pinned section, cards slide horizontally while scrolling |
Do’s and don’ts
- Set every piece of text on light surfaces in #6F00FF, using size and weight for hierarchy.
- Use lilac #F3EAF7 for fills: buttons, icon discs, the menu overlay.
- Outline one key word in the hero (white fill, 1px violet text-shadow) and underline it with a brush stroke.
- Keep cards and work images at 30px, buttons at 8px, everything round as a full circle.
- Use 1px #6F00FF30 rules between list rows and 2px violet bars under links.
- End the page with the violet band and an Oswald Let's talk.
- Add greys, black text or a second accent colour on the white page.
- Use Oswald for anything but the CTA title and blockquotes.
- Add shadows or gradients to UI elements.
- Put lilac text on white; it only works on the violet band.
- Use photographs of people at work for portfolio images; use pastel 3D renders.
- Use uppercase outside tags and footer labels.
Example prompt
Any page in the AgencZ style
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Get All AccessUpgrade to All AccessHow to use the AgencZ design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agencz.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows