Agencium Design System
Agencium is a dark creative-agency site with a loud opening. The hero is a full-screen, grainy gradient of electric blue, violet and pink with floating glossy 3D shapes (a pink orb, a blue sphere, a red cube), and a huge white Agencium wordmark in the centre. Below the hero the page settles into a violet-black canvas (#0B0914) with deep indigo cards (#110E1F), white Inter Tight semibold, and large rounded project images.
Four signatures make it recognisable:
- Two-tone headlines at 50%. Section intros and the hero lead finish in white at 50% opacity: Highly expert / service offerings., Agencium stands at the forefront of Webflow template creation, / emphasizing user-friendly design., Get the answers you need about Agencium's / digital services.
- Grainy gradient light. The hero and the testimonial band sit on grainy blue-violet-pink gradient images that fade into the canvas, with 3D primitives floating on top.
- Circular MENU badge. The menu button is a thin + inside a ring of uppercase MENU MENU MENU text, top right; the centred wordmark appears in the header once you scroll past the hero.
- Lifting cards. Service cards are indigo, 20px radius, about 450px tall, with the middle card set lower; on hover a card rises 20px and gains a 2px white border.
Agencium is a dark-only design.
Colors
Surfaces
#0B0914Page background (--black), a violet-black
#110E1FService cards, testimonial cards, FAQ icon circles (--black-second)
#0B0914Inputs are transparent on the canvas
Ink
#0B0914Text on primary
#FFFFFFHeadlines, labels, links
#FFFFFF · 70%Paragraphs (p { opacity: .7 })
#FFFFFF · 65%Card paragraphs (.white-paragraph)
#FFFFFF · 50%Second halves of headlines, testimonial roles (.gray-text)
#777777Metric labels and placeholders (--dark-grey)
#ECFCF4Blog tags and blog titles, a faint mint-white (--honeydew-section)
#FFFFFFAction
#FFFFFFThe white pill button and the form submit
#110E1FThe pill's background on hover (.button-with-animation:hover)
#6F00FFThe bottom border of Learn More links on hover only
Lines & effects
#FFFFFF2px borders: tags, menu number circles, card hover, underline links
#FFFFFF · 20%1px input borders
Typography
Inter Tight · display-section
The quick brown fox jumpsWork section title. 120px · 600 · 1.1
Inter Tight · headline-md
The quick brown fox jumpsTwo-tone section intros (Highly expert service offerings.). 40px · 600 · 1.4
Inter Tight · lead
The quick brown fox jumpsTwo-tone hero lead, FAQ intro. 30px · 600 · 1.4
Inter Tight · title-lg
The quick brown fox jumpsBlog titles in #ECFCF4. 29px · 600 · 1.3
Inter Tight · quote
The quick brown fox jumpsTestimonial quotes; metric labels at line height 1.16. 19px · 600 · 1.4
Inter Tight · body-lg
The quick brown fox jumpsParagraphs at 70%. 18px · 500 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | .section pads 100px top and bottom with 5% sides (80px at ≤991px, 50px at ≤767px) |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus min-width: 1440px rules |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 40px | |
card-padding | 45px | |
hero-top | 90px | |
section | 100px | |
hero-bottom | 160px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline reveal | Text moves from y 200% to 0% in a mask, 1100ms outQuint, with a skew of y 7deg → 0deg over 500ms |
| Fade-in | opacity 0 → 1, 1000ms or 1250ms outQuart |
| Mouse parallax | Floating shapes shift ±6px on x and y, 500ms |
| Menu link roll | y 0 → -100%, 400ms inOutCubic |
| Button | Background to #110E1F; label out, arrow in, 500ms (y → 0%) |
| Card lift | translate(0, -20px) and border to white, transition: all .3s |
| Play button | scale → 0.8, 300ms outQuad; back to 1, 300ms ease |
| FAQ open | Height grows, 300ms ease; background colour change 300ms ease |
| Image hover | Filter change, 300ms ease |
Do’s and don’ts
- Keep the page #0B0914 with #110E1F cards and white Inter Tight semibold.
- Finish two-tone intros and leads at 50% white (ink-subtle) for the second half.
- Use the white pill (#FFFFFF, #0B0914 text, 20px/600, 70px tall, 40px radius) for main actions, turning #110E1F on hover.
- Round project tiles at 30px and cards at 20px; lift cards 20px with a 2px white border on hover.
- Open with a grainy blue-violet-pink gradient and a few floating 3D shapes.
- Set typed input text to ink: the live inputs compute #333333, which is unreadable on the dark field.
- Fill buttons or cards with violet; #6F00FF is a hover line only.
- Use ink-faint #777777 (about 4.4:1 on the canvas) for text under 18px semibold.
- Add drop shadows or glassy blur; depth comes from gradients and the card lift.
- Use uppercase for headlines; keep it to 13–14px labels.
- Put coloured overlays on project images.
- Use the declared Hubotsans font; only Inter Tight is loaded.
Example prompt
Any page in the Agencium style
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What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/agencium.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






