flowmanceMemo Design System
Memo is a loud, single-person studio or freelancer site. It feels like a club flyer for a designer: an almost-black green page, everything written in one acid khaki colour, bold grotesk headlines, small uppercase muted paragraphs, and loose hand-drawn ellipses circling the important words. A running khaki ticker across the top keeps announcing AVAILABLE FOR FREELANCE WORLDWIDE — GET IN TOUCH. In the UI, purple appears only on the filled button; elsewhere it shows up only in the presentation page's image backdrops and swatches.
Four signatures make it recognisable:
- Ellipse outlines. The Menu button is a 280×70 ellipse drawn with a 2px khaki line, and page titles (Blog, Contact, Pricing) and small section labels (Client, Expertise) sit inside slanted, hand-drawn ovals. Avatars are cropped into ovals (about 70×44 at hero size) inside headlines.
- The ticker strip. A fixed 35px khaki bar at the very top with an 11px uppercase black marquee, items separated by long dashes.
- One colour for everything. Headlines, links, rules, borders and outlines are all #EEFDA0 on #071404. Paragraphs are the same khaki at 60% and set in uppercase.
- A thin fixed header line. A 1px khaki rule runs across the full viewport 150px from the top, under the script memo logo (left) and the ellipse Menu (right), both floating with mix-blend-mode: difference.
Memo is a dark-only design.
Colors
Surfaces
#071404Page, sections, menu overlay and footer (--black, a green-black)
#071404Same as canvas
#EEFDA0The ticker strip, section label pills, small credit pills (Beau Moody, Memo Founder), the menu-button hover
#071404Inputs are transparent on the canvas
#333333Measured input text and placeholder colours
#535353Measured input text and placeholder colours
Ink
#FFFFFFText on primary
#EEFDA0Headlines, links, outlines, rules, the logo (--khaki)
#EEFDA0 · 60%Paragraphs, always uppercase (base p colour #eefda099)
#071404Text on inverse-canvas
#FFFFFFText on service cards and photos
Action
#77477CThe filled pill button (View on Designer, Send Request)
#A76DADButton hover
#FA242ADeclared as --red; reserve for form errors
Lines & effects
#EEFDA02px borders on frames, ellipses and inputs; the 1px fixed header rule
#EEFDA0 · 21%Blockquote left border
#F5F5F5Light backing behind gallery images (8 uses)
Typography
General Sans · display-hero
The quick brown fox jumpsHome hero quote (.title-1, 8vw): Everything is designed. 115.2px · 600 · 1.0
General Sans · headline-lg
The quick brown fox jumpsCover titles (Meet Memo). 57.6px · 600 · 1.0
General Sans · title-lg
The quick brown fox jumpsPage-preview titles (Home, Blog Page); the feature-card captions (6+ Pages) are 21px / 600. 24px · 600 · 1.1
General Sans · label-lg
The quick brown fox jumpsFilled pill label. 17px · 600 · 1.2
General Sans · body
The quick brown fox jumpsParagraphs in ink-muted. 15px · 500 · 1.4
General Sans · eyebrow
The quick brown fox jumpsTicker items, tags, credit pills. 11px · 600 · 1.4 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1200px max (.container), with a 1100px .medium-container for the footer and narrow content |
| Section rhythm | .section is 100px top and bottom with 5% side padding (72px at 1440px); 50px at ≤479 |
| Breakpoints | 991px, 767px and 479px, plus 1280px, 1440px and 1920px+ steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 30px | |
xl | 67px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
edge | 25px | |
ticker-height | 35px | |
gutter | 72px | |
section | 100px | |
hero-top | 150px | |
header-line | 150px |
Border radius
Motion
| Scroll fade-up | opacity 0 → 1 and y 30px → 0, 500ms outExpo |
| Page load | opacity 0 → 1 and move to 0px, 1000ms outQuart |
| Mouse parallax | Images drift x/y ±5px over 500ms on mouse move |
| Ticker | Continuous horizontal marquee of the top strip |
| Menu open | Overlay switches to display: flex; links move to y 0% over 500ms inside overflow-hidden 110px rows (about a rise from below) |
| Menu button hover | Background and text colour swap, transition: all .2s |
| Button hover | Background #77477C → #A76DAD, 0.3s |
| Text link hover | .dark-link colour #EEFDA0 → #EEFDA099 |
Do’s and don’ts
- Keep every page on canvas #071404 with ink #EEFDA0 for type, lines and outlines.
- Circle key words, page titles and the menu button with 2px khaki ellipses.
- Set paragraphs uppercase at 15px in ink-muted (#EEFDA0 at 60%).
- Use the purple pill (#77477C, white text, 54px tall) for the one main action and an underlined uppercase text link beside it.
- Run the khaki ticker strip at the top and keep the fixed 1px header rule.
- Group content with 2px khaki frames, not with lighter panels.
- Add a grey, a second accent or a light section; the template never leaves the green-black canvas.
- Put white text on the hover purple #A76DAD below 17px semibold; it is about 3.9:1, so keep button labels at 17px weight 600.
- Use purple #77477C as a text colour on the canvas (about 2.7:1).
- Copy the measured input text #333333 and placeholder #535353 into new forms; on #071404 they are about 1.5:1 and 2.5:1. Set typed text in ink and placeholders in ink-muted.
- Use EB Garamond, even though it is loaded; nothing in the design uses it.
- Round frames and images; only pills and ellipses are rounded.
- Add more shadows than the single 15% image shadow.
Example prompt
Any page in the Memo style
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Memo design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/memo.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows