flowmanceLogistic Design System
Logistic is a clean, bright freight-company site. It feels like a modern carrier's brochure: lots of white, black Inter 600 headlines, one electric ultramarine (#1A00E2) used for every accent, and product-shot photography of trucks and warehouses. Panels are soft lavender-white with big rounded corners, so the page reads friendly rather than industrial.
Four signatures make it recognisable:
- The blue tail. Almost every headline ends with its last phrase in primary: Elevating the world of Logistics., Discover what our satisfied clients are saying about us., Discover the latest tips, trends and ideas.
- The dot-tag eyebrow. Each section opens with a small chip, lavender #F3F1FF on white sections and white on the lavender panels: an 8px blue dot plus a 15px semibold blue label (About us, Testimonials, From Blog).
- Outlined giant stats. 99%, 13, 570 set at 150px in Inter 600 with transparent fill and a thin blue outline, cut off at the baseline, with a 17px blue label below.
- Cut-out truck on a swoosh. The hero has a background-free truck photo on the right sitting on a blue arc, with a thin blue wave sweeping across the bottom of the screen.
Colors
Surfaces
#FFFFFFPage background
#F8F7FFLavender-white panels: about grid, testimonial slide, blog band, dropdown hover
#F3F1FFEyebrow tag background on white sections (on lavender panels the chip is white)
#E9EAECThe caption chip that overlaps the about image
#0E0E0EFooter
Ink
#FFFFFF#1A00E2Text on secondary
#0E0E0EHeadlines, testimonial quotes, blog titles
#252525Nav link hover colour, input placeholders
#63666DParagraphs, nav links, date pills (body text)
#63666D · 68%The small 14px note under the services ("This is just the tip of the iceberg…")
#FFFFFF#FFFFFFText on inverse-canvas
#FFFFFF · 55%Footer links (.footer-link-main)
Action
#1A00E2Filled buttons, underline links, headline tails, stat outlines, eyebrow labels, the CTA band
#0E0E0EFilled button background on hover
#FFFFFFThe white Get a Quote button on the blue CTA band
Lines & effects
#63666D · 22%2px border of the blog date pills
#63666D2px border of inputs and the textarea
#DDDDDD1px hairlines of the logo grid (drawn with box-shadow)
#004990 · 20%Soft blue drop shadow, 0 5px 12px
Typography
Inter · display-metric
The quick brown fox jumpsOutlined stat numbers 99%, 13, 570 (transparent fill, blue stroke). 150px · 600 · 0.9
Inter · headline-lg
The quick brown fox jumpsLarge headlines such as the CTA Taking the leap? Secure your quote now. 50px · 600 · 1.1 · -1px
Inter · title-lg
The quick brown fox jumpsBlog card titles. 23px · 600 · 1.3
Inter · body-lg
The quick brown fox jumpsHero lead, about caption chip. 17px · 500 · 1.53
Inter · metric-label
The quick brown fox jumpsStat labels in primary. 17px · 500 · 1.18
Inter · label
The quick brown fox jumpsNav links, underline links, footer titles (23 uses). 16px · 600 · 1.25
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (.container) |
| Section rhythm | .section is 140px top and bottom with 5% side padding (72px at 1440) |
| Section header | centred eyebrow tag, then a centred headline-md 2-line title, then content about 60px below |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a few min-width: 768px rules |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 30px | |
lg | 40px | |
xl | 64px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
form-gap | 15px | |
grid-gap | 30px | |
section-half-top | 70px | |
gutter | 72px | |
section-half-bottom | 120px | |
section | 140px | |
section-cta | 208px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Hero headline reveal | 3 lines rise y 15em → 0em, 1500ms outQuart, with a mask moving y 0 → −102% over 1250ms inOutCirc |
| Hero image settle | scale 1.5 → 1, 2000ms outQuart, opacity 0 → 1 over 1000–1250ms outQuart |
| Scroll fade-in | Elements fade in as they enter the viewport, opacity 0 → 1, about 1000ms outQuart |
| Underline link hover | Bar moves x −101% → 0% in 300ms ease, out to 100% in 300ms ease, reset over 500ms |
| Icon button hover | scale 1 → 1.1, 100ms ease |
| Nav link hover | opacity / colour, 300ms |
| Filled button hover | Background #1A00E2 → #0E0E0E (no transition duration, instant) |
| Footer link hover | color, 300ms |
| Dropdown | Opens with a 400ms swingTo caret rotation and a 300ms ease size change |
Do’s and don’ts
- End every section headline with its key phrase in primary #1A00E2.
- Open sections with the dot-tag eyebrow (#F3F1FF chip on white, white chip on #F8F7FF; 8px dot, 15px 600 #1A00E2).
- Set body text in ink-muted #63666D at 15px 500, line height 1.4.
- Use 2px borders (#63666D fields, #63666D at 22% pills) and big radii on panels (30px slides, 50px panels).
- Use button-primary (#1A00E2, 7px radius, 52px) for the main action and the underline link for secondary ones.
- Show stats as outlined 150px numbers in blue.
- Add a second accent colour or use the blue for paragraphs.
- Invent a blue hover. The filled button goes to #0E0E0E.
- Use ink-subtle (#63666D at 68%) below 14px or for anything but short notes; it is low contrast on white.
- Use Newsreader. It is loaded but not part of the measured design.
- Use 1px borders on fields or pills, or shadows darker than #00499033.
- Use pill-shaped filled buttons. Filled buttons are 7px; only nav links are 20px pills.
Example prompt
Any page in the Logistic style
More design systems like this
Logistic design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Logistic design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/logistic.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows