flowmanceFreights Design System
Freights is a bright, confident logistics site. It is mostly white, with black type in Instrument Sans, and one electric blue (#4361EE) that marks the actions and the testimonial tiles. Big, sunny transport photography (container ships, trucks at dusk, warehouses from the air) sits inside 30px rounded frames inset 10px from the window, and full-width black bands with the same radius break up the white. The live brand is written "Freight®", with the ® kept in the copy.
Four signatures make it recognisable:
- The inset rounded hero. A full-bleed photo in a 30px-radius frame, 10px from the window edges, about 95vh tall. Frosted glass nav pills sit on top of it, and a curved notch rises from the bottom edge in the page colour, holding a small down arrow.
- The giant service marquee. Service names (Air Freight, Land Express …) roll sideways across the bottom of the hero at 230px, weight 700, white, cut off by the frame, with a round frosted play button sitting in the line.
- Greyed-out words in headlines. Section headlines are black at 58px, and some drop one phrase to 30% black: From cargo transit to warehousing…. A small grey label (Our Services, Testimonials) sits far left, and the headline starts about a third of the way across.
- Blue tiles between portraits. Testimonials alternate square portrait photos with square #4361EE tiles holding a white client logo and a quote.
Freights is a light design with dark bands; there is no dark mode.
Colors
Surfaces
#FFFFFFPage background and the white sections (--white)
#F2F2FASlider arrow squares and soft fills (--third-color)
#333333Text on field
#000000 · 10%Input border and typed text
#000000The rounded black bands (logo strip, the "We excel in moving goods" band, the news band)
Ink
#FFFFFFText on blue
#000000Headlines, metrics, labels (--main-color)
#000000 · 70%Paragraphs (every p has opacity 0.7), dates
#000000 · 50%Small section labels (Our Services, Testimonials) at 18px semibold, and metric labels (.sub-text, 16px semibold)
#000000 · 30%The greyed-out phrase inside a headline (.gray-text-color)
#FFFFFFText on inverse-canvas
#FFFFFFAction
#4361EEThe one filled button, the submit button and the testimonial tiles (--second-color)
#5670EE.button:hover background
#5F79F5The lighter circle that grows inside button-primary on hover
Lines & effects
#D8DFE0Dividers (--divider-color)
#FFFFFF · 20%Nav pills over the hero photo
#FFFFFF · 50%Nav pill on hover
#FFFFFF · 30%The round play button and frosted chips over photos
#919191 · 15%The round close button in the cart
Typography
Instrument Sans · display-marquee
The quick brown fox jumpsThe scrolling service words across the hero (230.4px at 1440, which is 16vw). 230px · 700 · 1.2 · -1px
Instrument Sans · headline-lg
The quick brown fox jumpsSection headlines (.main-title-page). 58px · 600 · 1.1 · -1px
Instrument Sans · title-lg
The quick brown fox jumpsService card text over photos. 25px · 500 · 1.4
Instrument Sans · body-lg
The quick brown fox jumpsParagraphs, at 70%. 18px · 500 · 1.4
Instrument Sans · label-lg
The quick brown fox jumpsSection labels at 50% (.small-text), the logo-strip title. 18px · 600 · 1.11
Instrument Sans · caption-strong
The quick brown fox jumpsMetric labels Clients Worldwide (.sub-text, 50%). 16px · 600 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1440px, centred (.container) |
| Grid | .main-grid is 12 equal columns with no column gap and a 10vw row gap |
| Section rhythm | white sections have 200px top and bottom padding, 100px from 991px down |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus min-width 768px and 1280px steps |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 4px | |
sm | 10px | |
md | 16px | |
lg | 20px | |
xl | 25px | |
2xl | 40px | |
3xl | 70px | |
4xl | 120px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 0px | |
band-inset | 10px | |
section-band | 150px | |
section | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Hero marquee | Service words slide sideways while the hero is in view: x −45vw ↔ 45vw and −17vw ↔ 17vw, 500ms steps driven by scroll |
| Rise in | y 10% → 0% (and 10vh → 0vh), 500ms; some with outQuint |
| Fade and settle | opacity 0 → 1 and move → 0px, 1000ms outQuart, on page start |
| Rotate on scroll | Rotate, 500ms, seven elements, scroll-linked |
| Headline colour | Text colour change, 500ms outQuint, as the headline scrolls into view |
| Button text roll | y 0 → −100%, 500ms, plus the #5F79F5 overlay shown on hover |
| Size and border on hover | Size 300ms ease and 400ms outCubic; border 200ms outSine; scale back to 1 in 300ms outSine |
| Nav pills | all 0.2s |
| Testimonial tiles | transform 0.3s, color 0.3s |
| Logo strip | Continuous horizontal loop |
| Menu icon | Lottie, 600ms |
Do’s and don’ts
- Keep the page white (#FFFFFF) with black (#000000) type and #4361EE as the only colour.
- Round every frame, band, card, pill and input to 30px (rounded.lg), and inset full-width blocks 10px from the window.
- Grey out one phrase in a section headline with ink-faint (black 30%) at the same size and weight.
- Put a 50% black label-lg label left of each headline, with the headline starting a third of the way across.
- Use frosted white glass (20–30% with a 15–30px blur) only over photos.
- Use the 200px section padding for white sections and 150px for black bands.
- Keep button labels at 16px weight 600. The hover blues (#5F79F5, #5670EE) give white text only about 3.8–4.2:1, so the label must stay bold and short.
- Add shadows. Depth comes from rounded colour blocks and glass.
- Use #4361EE for text or as a section background. It belongs to buttons and testimonial tiles.
- Use ink-subtle (black 50%, about 3.9:1 on white) below 18px semibold. Keep it for the section labels.
- Use ink-faint for anything except display-size words inside a headline.
- Use Space Grotesk or the declared #D9DAE2 body colour. Neither is used on the page.
- Mix radii: no 4px, 8px or 16px corners. The only exceptions are the 10px slider arrows and circles.
- Uppercase anything except the footer copyright.
Example prompt
Any page in the Freights style
More design systems like this
Logistic design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Freights design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/freights.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows