flowmanceLito Design System
Lito is a loud, cheerful agency template built from full-width colour blocks. A deep midnight-blue hero gives way to an aquamarine trust band, a long saturated-gold portfolio band, a light grey pricing band and a midnight-blue contact band, with white sections in between. Headlines are navy Inter 600, corners are almost square, and photographs sit flat on the colour with no radius and no shadow.
Four signatures make it recognisable:
- The rotating hero word. The hero H1 is Hayy! We're a / [word] / digital studio.; a three-slide slider swaps the middle word, each in its own colour: innovative in gold #FFC905, creative in aquamarine #4CBC9D, powerful in orange #FF4F11.
- Full-bleed colour bands. Sections run edge to edge with no radius: #1D217C, #4CBC9D, #FFC905, #F3F3F3. The gold work band is the longest section on the page.
- The side line-nav. A fixed stack of six 50px hairlines sits on the right edge at 40% of the viewport height; the current section's line is at full opacity, the rest at 30%. A vertical SCROLL label sits on the left edge of the hero.
- Captions with a dash. Project titles are followed by a 30px 1px navy line, then the categories and a thin arrow: Donec mollis —— Branding, Web Design →.
Colors
Surfaces
#FFFFFFPage background, nav bar, white sections, footer
#F3F3F3Pricing band and the grey Learn More button
#BDBDBD · 40%Standard text-field border
#1D217CHero and Let's talk bands, the full-width pricing button
Ink
#FFFFFF#FFFFFF#1D217CText on accent
#1D217CHeadlines, nav links, captions and most text (the body colour is navy, not black)
#7E7E7EParagraphs and section leads
#444444Grey button label
#FFFFFFText on inverse-canvas
#D3D3D3Hero lead line
#FFFFFFAction
#232AD1Main filled button (View on Webflow), white-button hover, blog title hover
#4046D6With primary: Main filled button (View on Webflow), white-button hover, blog title hover
#4CBC9DTrust band, the creative slide word, focus underline in the contact form
#FFC905Portfolio band and the innovative slide word; text on it is navy
#FF4F11The powerful slide word only
#1800F3Nav link hover
Lines & effects
#DDDDDDProcess-tab track line, nav divider
#FFFFFF · 18%Interest chips / underline fields on navy
#FFFFFF · 51%Interest chips / underline fields on navy
Typography
Inter · display-hero
The quick brown fox jumpsHero lines Hayy! We're a and digital studio. 72px · 600 · 0.9
Inter · headline-lg
The quick brown fox jumpsSection titles (.display-2): Our specialization, Pricing. 50px · 600 · 1.0
Inter · title-lg
The quick brown fox jumpsBlog card titles. 26px · 600 · 1.15
Inter · body-lg
The quick brown fox jumpsSection leads (.paragraph-big). 24px · 400 · 1.33
Inter · label
The quick brown fox jumpsButtons and nav links. 16px · 600 · 1.25
Inter · caption
The quick brown fox jumpsSmall meta. 14px · 500 · 1.43
Spacing & shape
| Purpose | Value |
|---|---|
| Container | 1130px max, centred |
| Breakpoints | 991px (hero, specialization, project and pricing grids go to 1 column, blog, team and footer to 2), 767px (team, FAQ, blog and client logos to 1 column, process tabs to 2, section padding 60px), 479px (process tabs, service list and footer to 1 column) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 60px | |
3xl | 80px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
grid-gap | 40px | |
section-inline | 72px | |
section | 80px | |
hero-bottom | 120px | |
hero-top | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Button hover | Background and text colour swap, transition: all .3s |
| Nav link hover | Colour to #1800F3, 200ms |
| Process tab change | Icon circle border animates over 1500ms outExpo; the navy track segment resizes over 1000ms outExpo; tab text colour 400ms cubic-bezier(0.25, 0.46, 0.45, 0.94) |
| Hero slide change | Slide content moves x 100px → 0 over 400ms ease with scale 0.7 → 1 over 500ms; opacity 200–500ms |
| Scroll-into-view reveal | Opacity 0 → 1 and move to x 0, y 0, 1000ms outQuart |
| Small hover nudges | Move y ±6px, 300–500ms; icons rotate in 300ms ease |
| Image hover (blog) | Opacity 1 → 0.7, 300ms |
| Side line-nav | Inactive lines at 30% opacity, current and hovered at 100% |
Do’s and don’ts
- Build pages as full-bleed colour bands (#1D217C, #4CBC9D, #FFC905, #F3F3F3, white) with 80px 5% padding and no radius.
- Set headlines and UI text in navy #1D217C, and body copy in #7E7E7E at 17px or larger.
- Use the rotating hero word, with a different brand colour for each slide.
- Keep buttons small and square: 3px radius, 50px tall, 16px weight 600.
- Put a 30px navy dash between a project title and its category.
- Leave photos square-cornered and flat on the colour.
- Use black text or pure black backgrounds; the dark colour is navy #1D217C.
- Round photos or bands, or add shadows.
- Put white text on gold #FFC905; use navy on gold.
- Set the grey #7E7E7E body colour below 17px or on the #F3F3F3 band for long text; it is under 4.5:1 there.
- Mix two accent colours in one band.
- Use pill buttons or a second typeface.
Example prompt
Any page in the Lito style
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Get All AccessUpgrade to All AccessHow to use the Lito design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/lito.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows