flowmanceLine Studio Design System
Line Studio is a loud, poster-like creative studio site. Its headlines are set in uppercase Coolvetica Condensed so large (30vw, 432px at 1440) that DIGITAL CREATIVE STUDIO runs off the right edge and slides sideways as you scroll. Against that, the rest is calm: Instrument Sans text, a white page, square corners, black panels and one ultramarine blue (#2B20FF) on buttons. Collage-style imagery (fashion portraits, glossy products, isometric line drawings) floats around the type.
Four signatures make it recognisable:
- Overflowing condensed type. Display words are bigger than the screen and are cropped by it: the hero title, the Work with us · Let's Chat marquee and the Straight to the [image] point statement all run at 28–30vw.
- Collage hero. Square and portrait photos of different sizes (a profile in a chequered collar, a blue-lit visor portrait, a product still life) are scattered over and under the hero title and move at different speeds while the hero stays pinned for 350vh.
- Square ultramarine buttons. The main actions are flat #2B20FF rectangles with 15px uppercase white text (ABOUT US, VIEW MORE), with no radius and no icon.
- Comma nav. The menu is a sentence: Home, About, Works, Contact, Cart 0, with the cart count in grey.
Line Studio is a light design with black panels.
Colors
Surfaces
#FFFFFFPage background and section fill
#F1F3F8Footer newsletter field, light icon buttons
#000000 · 60%Input placeholders
#000000Service panels, the marquee band, the footer
Ink
#FFFFFFText on primary
#000000Display type, nav, body text
#000000Paragraphs are full black (p opacity 1), so ink-muted equals ink
#000000 · 70%Dates and read times (.data-text)
#000000 · 40%The cart count 0 in the nav
#FFFFFFText on inverse-canvas
#FFFFFFAction
#2B20FFButtons, the 42px arrow square on blog cards
#2018BF.button:hover (--third-color)
Lines & effects
#D9DAE21px rule under form fields
#D8DFE0--divider-color for list dividers
#222222Tags on black panels (Media Strategy, Video)
#F1F3F8Footer links
#D9DAE2Footer body text and the subscribe label
#FFFFFF · 27%1px rule in the footer
#0C0C0D · 45%Vertical gradient over work-card photos
#0C0C0D · 80%Vertical gradient over work-card photos
#080425Subscribe button hover
Typography
Coolvetica Condensed · display-hero · shown in Oswald (fallback)
The quick brown fox jumpsDIGITAL CREATIVE STUDIO (.hero-main-title, 30vw, no wrap). 432px · 400 · 1
Instrument Sans · headline
The quick brown fox jumpsAbout statement, service descriptions. 31px · 600 · 1.4
Instrument Sans · title-md
The quick brown fox jumpsBlog card titles. 23px · 600 · 1.2
Instrument Sans · body-lg
The quick brown fox jumpsNav links, lead text. 20px · 500 · 1.5
Instrument Sans · caption
The quick brown fox jumpsDates (at 70%), inputs, body default. 14px · 500 · 1.3
Instrument Sans · label
The quick brown fox jumpsButton labels. 15px · 500 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1440px with 3% side padding (43px at 1440) |
| Grid | a 12-column footer grid with a 2% gap; content grids are 2 or 3 columns |
| Section rhythm | 150px top and bottom on desktop, 100px at ≤479px |
| Breakpoints | 991px, 767px and 479px, plus min-width 768, 1280, 1440 and 1920px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 3px | |
xs | 10px | |
sm | 16px | |
md | 25px | |
lg | 40px | |
xl | 64px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 43px | |
footer-top | 50px | |
section | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Hero sideways scroll | Title x 0 → −140vw and photos ±45vw, scrubbed through the 350vh hero |
| Text reveal | y 120% → 0% with skew → 0°, 800ms outExpo, inside an overflow mask |
| Text roll on hover | A copy rolls in to y 0%, 500ms |
| Fade-up | opacity 0 → 1 1000ms outQuart with y/x → 0 1000ms outQuart |
| Slide-in | x −30px / 30px → 0, 500–800ms outQuart / outExpo |
| Button hover colour | Background 500ms inOutQuart; .button 300ms |
| Button press | transform 200ms |
| Scroll badge | Continuous rotation (500ms steps) |
| Logo grid | Vertical track cycling inside a 3.5rem mask |
| Marquee | Continuous horizontal loop; filter: invert() toggles on hover |
Do’s and don’ts
- Set display words in Coolvetica Condensed 400, uppercase, at 120px or more, with line height 0.8–1.0.
- Let the biggest words overflow the viewport and crop.
- Use square #2B20FF buttons with 15px uppercase white labels and 16px 28px padding.
- Keep all corners at 0, including images, tags and inputs.
- Alternate pure black #000000 panels with white or pale panels in a checkerboard.
- Write the nav as one comma-separated line.
- Use Coolvetica for body text or lowercase display words.
- Add rounded corners, shadows or a second accent colour.
- Use the blue for text or panel fills; it is for actions only.
- Put white work-card text on a photo without the #0C0C0D 45–80% scrim.
- Use ink-faint (black at 40%) for anything but the tiny cart count; small meta uses ink-subtle (70%).
- Load Coolvetica Compressed or Coolvetica Rg; they are declared but unused.
Example prompt
Any page in the Line Studio style
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Line Studio design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/line.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows