flowmanceKrak Design System
Krak is a moody, poster-like agency site built from just two colours: a warm off-black (#151414) and a sandy wheat (#E3D0B4). Every word is uppercase Uncut Sans, the big ones at 110–150px, broken up by outlined words and a single italic Playfair Display word in lowercase. Thin wheat lines frame the page like a printed grid, and the photography (amber, orange, foggy cinematic renders) carries the only other colour.
Four signatures make it recognisable:
- Three-style headlines. One headline mixes solid caps, an outlined word (transparent fill, 1px wheat stroke) and an italic serif word: HIGH–end / DIGTAL / AGENCY, OUR WORK with WORK outlined, contact–us. An en dash joins the sans and serif parts.
- Wheat hairline grid. A 1px wheat rule under the nav and between sections, and 1px wheat column dividers between two-column blocks and in the footer.
- Mixed-corner chips. Service chips and work tags mix shapes: one fully rounded, one square, and some with 0 30px corners (square on one diagonal, rounded on the other).
- Text-roll buttons. Nav links and buttons hold two copies of their label; on hover one rolls out and the other rolls in.
Krak is dark-only.
Colors
Surfaces
#151414Page background (--black-2)
#151414Krak has no raised surfaces; panels are the canvas framed by lines
#151414Inputs are transparent on the canvas with a wheat underline
#E3D0B4Work-card tags, the outline button's hover fill
Ink
#151414Text on primary
#E3D0B4All text, logo, icons (--wheat)
#E3D0B4Body text is full wheat; there is no lighter text tone
#151414Text on inverse-canvas
#E3D0B4Action
#E3D0B4The filled Send Message button
#E3D0B4Lines & effects
#E3D0B4The 1px stroke on outlined display words (fill transparent)
#E3D0B41px rules, column dividers, skill bars, input underlines, button borders
Typography
Uncut Sans · display-xl · shown in Inter (fallback)
The quick brown fox jumpsThe outlined middle word of the hero (DIGTAL). 150px · 500 · 1.10
Uncut Sans · headline-md · shown in Inter (fallback)
The quick brown fox jumpsSPECIALIZATIONS. 50px · 500 · 1.30
Uncut Sans · body-lg · shown in Inter (fallback)
The quick brown fox jumpsIntro paragraph beside the laptop mockup. 23px · 500 · 1.30
Uncut Sans · label-button · shown in Inter (fallback)
The quick brown fox jumpsButton labels (.button-text). 18px · 600 · 1.83 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px for text blocks |
| Section rhythm | sections pad 50px top and bottom and 5% left and right, separated by a full-width 1px wheat rule with 40px of space above and below (.hero-line) |
| Breakpoints | 991px, 767px and 479px, plus a min-width step at 768px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 30px | |
xl | 35px | |
2xl | 40px | |
3xl | 50px | |
4xl | 70px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section | 50px | |
nav-row | 80px | |
hero-bottom | 100px | |
hero-top | 200px |
Border radius
Motion
| Text roll (nav, buttons) | Two stacked label copies in a 24px overflow-hidden wrapper; on hover they move y 0 → 100%, 500ms, and back with 300ms ease |
| Button fill | .button-overlay height 0 → 100%, 500ms ease |
| Heading reveal | Lines rise y 100% → 0%, 500–600ms outBack; a #151414 .heading-overlay block slides away from translateX(-100%) |
| Fade-up | y 40–50px → 0 with opacity, 500ms, on scroll into view |
| Skill bars | Width 0 → n%, 500ms ease, on scroll into view |
| Icon hover | scale 1 → 1.1, 100ms ease |
| Arrow and icon rotate | Rotation, 200–400ms ease |
| Chip colour swap | Background and text colour, 400ms ease |
| Scroll parallax | Images drift while scrolling in view |
Do’s and don’ts
- Use only two colours: canvas #151414 and wheat #E3D0B4, for text, lines and fills.
- Set all text uppercase in Uncut Sans; tracking 2px on nav, 1px on buttons and labels.
- Build display headlines from solid caps plus one outlined word (1px #E3D0B4 stroke, transparent fill) and at most one lowercase Playfair Display italic word.
- Separate sections with a full-width 1px wheat rule and split two-column blocks with a 1px wheat column.
- Use 4px outline buttons with a text roll, and 30px chips mixing round, square and 0 30px corners.
- Keep photos square-cornered with warm amber and orange tones.
- Add greys, opacity steps, shadows or a third UI colour; the declared red, yellow and azure are unused.
- Use Playfair Display for more than one word per headline, or for body text.
- Round photos or cards.
- Use Roboto, which is loaded but unused.
- Write in sentence case or lowercase outside the single serif word.
- Use bright, cold or stock-office photography; it breaks the warm two-tone palette.
Example prompt
Any page in the Krak style
More design systems like this
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Krak design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/krak.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows