flowmanceHana Design System
Hana is a dark studio site lit from behind. A live WebGL scene (Unicorn Studio, fixed full-screen) paints a slow purple-to-magenta glow across a near-black violet canvas, and everything else floats on top of it: centred white Inter headlines, frosted glass cards, small Roboto Mono labels and one white pill button. It feels nocturnal and premium, closer to a product launch page than a printed portfolio.
Four signatures make it recognisable:
- The glow behind the page. The canvas is #09000B, but almost no screen shows it flat. A fixed purple-magenta light field sits behind every section, and dark sections (panel-dark, 30px radius) slide over it like slabs.
- One italic serif word. Headlines are Inter 500, but the key word is swapped for Libre Caslon Condensed italic 300 at the same size: More than a studio. / A timeless *brand.*
- Mono eyebrows and indexes. Roboto Mono 12.8px, uppercase, +1px tracking, for every small label: 02 — PROJECT, WE ARE HANA STUDIO, the hero marquee CONTENT — BRANDING — SOCIAL MEDIA — WEB DESIGN, testimonial names.
- The framed column. Two thin vertical hairlines run down the page at the container edges. A short purple glow (accent #8700D5 gradient) travels along them.
Hana is a dark-only design.
Colors
Surfaces
#09000BPage background, dark section slabs, pricing cards, footer
#0D0D10Form fields and the subscribe field
#222222Small index chips (32px squares)
#0D0D10Ink
#09000BText on primary
#FFFFFFText on primary-hover
#09000BText on secondary
#420084Text on tint
#FFFFFFHeadlines, nav, labels, quotes
#FFFFFF · 70%Paragraphs, footer links, eyebrows (paragraphs carry opacity: .7)
#FFFFFF · 50%Secondary meta, faded marquee words, placeholders (48–60%)
#FFFFFFAction
#FFFFFFThe white pill button and form submit
#2B2B2BThe .button-transition fill that rises inside the pill on hover
#B3B2AFFooter subscribe button (CSS value)
#8700D5The glow streak: linear-gradient(45deg, transparent, #8700D5 91%, transparent)
#420084The pricing gradient card, linear-gradient(36deg, …)
#91029BThe pricing gradient card, linear-gradient(36deg, …)
Lines & effects
#D6C9FFA lavender chip with deep-purple text; measured 9× in the live page but not visible in the four screenshots
#FFFFFF · 10%Field borders, card dividers, the vertical frame lines
#FFFFFF · 7%Chip borders, quiet dividers
#FFFFFF · 15%The pricing card wrapper border
#120116 · 20%Testimonial and service cards
#FFFFFF · 10%The + menu card (nav dots are white at 20% + 50px blur)
#09000B · 40%Icon buttons on photos
#09000B · 20%Project title pills on photos
Typography
Inter · display-hero
The quick brown fox jumpsh1 and the big section titles (Selected Work, ©26, Testimonials — Reviews). 96px · 500 · 1.0 · -2px
Inter · headline-lg
The quick brown fox jumpsh2 leads: Where ambition meets thoughtful execution. 51px · 500 · 1.0 · -2px
Inter · title-lg
The quick brown fox jumpsCard titles (Digital Brand Experience). 22.4px · 500 · 1.34 · -0.5px
Inter · body-lg
The quick brown fox jumpsTestimonial quotes. 22.4px · 500 · 1.3 · -0.5px
Inter · label
The quick brown fox jumpsNav links, pricing tags. 16px · 500 · 1.0
Roboto Mono · eyebrow
The quick brown fox jumpsEyebrows, marquee, names, snapshot cells. 12.8px · 500 · 1.0 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1300px, centred |
| Section rhythm | .section is 150px top and bottom |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 20px | |
md | 30px | |
lg | 50px | |
xl | 60px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
grid-gap | 20px | |
gutter | 29px | |
section | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Fade-up on enter | opacity 0 → 1, y 20px → 0 (also 10px), 500ms |
| Hover reveal (tooltip, overlays) | opacity 0 ↔ 1, y 20px ↔ 0, 300ms ease |
| Button fill and label roll | y 100% → 0%, 500ms cubic-bezier(0.614, 0.03, 0, 0.983) |
| Scale settle | scale → 1, 400ms outSine (hover) or 500ms |
| Slow reveal | opacity → 1, 1000ms outQuart |
| Line wipe / size | Width change, 400ms outExpo |
| Headline split | SplitText characters, GSAP expo, 0.8s |
| Scroll scenes | ScrollTrigger scrub 0.8; scroll-linked moves of images (x ±42vw, y 40vh, ±5vh) and text brightening |
| Marquees | Continuous loops for the hero services line, logos and Testimonials — Reviews |
Do’s and don’ts
- Keep a purple-magenta light behind the page and let panel-dark slabs (#09000B, 30px radius) cover it for dense content.
- Centre display-hero headlines (96px, 500, line height 1.0, −2px) and swap one word for Libre Caslon Condensed italic 300.
- Put a Roboto Mono uppercase eyebrow (12.8px, +1px) above every major heading.
- Use glass cards (glass #12011633, blur 30px, 30px radius, 40px padding) with the gradient hairline instead of borders.
- Use the white pill (primary #FFFFFF, #09000B text, 56px) as the only filled button.
- Set paragraphs at 70% white, 16px, weight 400, line height 1.3.
- Add drop shadows or flat grey cards. Depth comes from blur and light.
- Fill buttons, text or icons with purple; accent #8700D5 is for glows and gradients only.
- Use pure #000000 for the canvas.
- Use the serif for more than one word per heading, or in body text.
- Open line height on display or headline sizes above 1.0, or use weights above 600.
- Use ink-subtle (white 50%) for paragraphs; keep it for meta, placeholders and faded display words.
Example prompt
Any page in the Hana style
More design systems like this
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Hana design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/hana.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows