flowmanceGoln Design System
Goln is a bright, friendly agency site: a white page, bold black Cabinet Grotesk at every size, and one saturated violet (#8338EC) used for the logo, a hero badge, icon squares, stars and hover states. It has a hand-made touch: the main links sit inside loose hand-drawn ellipses, and thin scribble spirals in grey and violet float at the page edges.
Four signatures make it recognisable:
- The "Agency" lozenge. The hero reads We're a / High-End / Digital at 144px with the last word, Agency, set in white inside a tilted violet ellipse with a thin violet outline offset around it.
- Hand-drawn ring links. Contact Us, Meet our Team and View All Work are plain bold text with a sketched black ellipse drawn around them (.button-shape, 30px 40px padding, max 250px), not boxes.
- Everything bold. Even paragraphs are weight 700. Hierarchy comes from size alone.
- Lavender-blush bands. Sections switch between white and #FFF7FE bands (logos, testimonials, blog), with white testimonial cards sliding across the tinted band.
Goln is a light-only design.
Colors
Surfaces
#FFFFFFPage background, testimonial cards, cart
#FFF7FETinted bands: logos, testimonials, blog (--lavender-blush, 12 uses)
#F9FAFBFeature cards on white
#000000The round Up back-to-top button
Ink
#8338ECText on primary
#FFFFFFText on primary-hover
#FFFFFFText on accent
#000000All headings and copy (116 measured uses)
#000000Body text is full black, the same as ink
#020A0CFooter links (--black-2)
#FFFFFFText on inverse-canvas
Action
#FFFFFFThe .button: transparent with a 2px violet border and violet text
#8338EC.button:hover fills violet with white text
#8338ECLogo circle, hero badge, feature icon squares, CTA band, stars, smaller-text
Lines & effects
#CACACA1px base line under link-underline links
#8338EC2px nav underline, link overlay line, blockquote rule, button border
#2A2A2A1px cart border only
Typography
Cabinet Grotesk · display-hero
The quick brown fox jumpsWe're a High-End Digital (.hero-display, 10vw). 144px · 700 · 0.9
Cabinet Grotesk · headline-lg
The quick brown fox jumpsSelected Work, We build experience, Don't just take our word for it. 60px · 700 · 1.1
Cabinet Grotesk · title-lg
The quick brown fox jumpsProject names, centred and capitalised. 29px · 700 · 1.2
Cabinet Grotesk · body-lg
The quick brown fox jumpsHero lead and about paragraph. 21px · 700 · 1.2
Cabinet Grotesk · label-nav
The quick brown fox jumpsNav links, clipped to 21px for the roll. 20px · 700 · 1
Cabinet Grotesk · caption
The quick brown fox jumpsProject categories (Art Direction, Design). 18px · 700 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container max 1200px, centred |
| Section rhythm | .section is 100px top and bottom with 5% sides (72px at 1440px) |
| Breakpoints | 991px, 767px and 479px, plus a min-width: 768px set |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 2px | |
xs | 10px | |
sm | 16px | |
md | 25px | |
lg | 30px | |
xl | 40px | |
2xl | 80px | |
3xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
nav-y | 20px | |
section-logos | 80px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Nav text roll and underline | Text rolls inside a 21px box; underline size 0 → 100%, 300ms ease |
| Fade-up on scroll | opacity 0 → 1, move → 0px, 1000ms outQuart |
| Skew settle | skew x −15° → 0°, 500ms ease |
| Parallax | Elements move y ±100px, y ±80px, x −80px with scroll or mouse (500ms smoothing) |
| Testimonial track | The card row slides sideways while the band is in view (x → 0%, 600ms outExpo) |
| Icon hover | scale 1 → 1.1, 100ms ease |
| Filter hover | Filter change, 300ms ease |
| Link and button colour | transition: all .2s; blog titles .3s |
Do’s and don’ts
- Keep the page #FFFFFF with #000000 text and a single accent, #8338EC.
- Set every line in Cabinet Grotesk 700, including paragraphs; separate levels by size only.
- Use the hand-drawn ellipse around key links instead of filled buttons.
- Mix white sections with #FFF7FE bands, 100px top and bottom (80px for the logo band).
- Put feature icons in 80px violet squares with white line icons.
- Turn links and blog titles violet on hover.
- Add a second accent; the red, orange, yellow and blue variables are unused.
- Round cards or images. Only the logo, avatars, the Up button and the 50px pill are round.
- Use light or regular weights for copy.
- Use grey for body text; it is full black.
- Add shadows or gradients to cards.
- Fill the outline .button at rest; it fills violet only on hover.
Example prompt
Any page in the Goln style
More design systems like this
Agency design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Goln design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/goln.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows