flowmanceEquity Design System
Equity is a calm, trustworthy law-firm site. It feels like a well-kept legal practice: pale alice-blue bands, crisp white content sections, a deep slate-green (#002E2A) for text and buttons, and a friendly slab serif (Trench Slab) for headlines. The hero attorney portrait is cut out and placed in front of a white arch shape, and thin hand-drawn contour lines float in the corners of each hero band.
The published preview opens on a presentation page (Meet Equity, 9+ Pages, 16+ Section, thumbnails of every page). The template's own home is at /pages/home. This file describes the template's design as both show it.
Four signatures make it recognisable:
- Slab serif headlines. Trench Slab at 400–500 for every title (Meet Equity, Justice is not just a principle, it's our purpose., Diverse Practice Areas) next to Satoshi 500 body text.
- Alice-blue hero, white body. Each page opens on a #E7F5FC band decorated with thin contour-line squiggles, then switches to white #FFFFFF sections.
- Slate-green pills. The main button style: a #002E2A pill with uppercase Satoshi 700 that inverts to light #E5E6ED on hover.
- Arch portraits. The home-hero attorney in a warm business blazer, cut out against a white rounded-top arch on the blue band; team portraits sit on plain alice-blue tiles.
Colors
Surfaces
#E7F5FCBody background and every hero band (--alice-blue)
#FFFFFFContent sections (.section is white), cards, inputs, footer
#FFFFFF#002E2ADark slate-green blocks behind images and dark feature cards
Ink
#E5E6EDText on primary
#002E2AHeadlines, nav links, labels, icons (--dark-slate-grey)
#3D3D3DParagraphs (p, hero lead) (--dark-slate-grey-2)
#3F4242Small form labels
#3F4242 · 52%Input placeholders
#002E2A · 80%Footer link hover
#E5E6EDText on inverse-canvas
#FFFFFFText on the dark feature cards
Action
#002E2APill buttons (Consult with Us, Buy Equity)
#E5E6EDButton background on hover; the text turns #002E2A
Lines & effects
#E1E1E11px borders on cards and thumbnails
#ACACAC1px input borders
#B8B6B4Cart panel and cart footer rules
#FFFFFF · 55%The fixed nav bar's background once on the page
Typography
Trench Slab · display-hero
The quick brown fox jumpsMeet Equity, hero titles (.title-1). 69px · 400 · 0.9
Trench Slab · headline-lg
The quick brown fox jumpsPage titles (Get Legal Assistance Now, Diverse Practice Areas) (.title-2). 43px · 400 · 1.1
Trench Slab · title-lg
The quick brown fox jumpsh3, dark feature-card titles. 24px · 500 · 1.25
Trench Slab · label-serif
The quick brown fox jumpsPhone and email next to icons. 16px · 500 · 1.25
Trench Slab · logo
The quick brown fox jumpsEQUITY wordmark, widely spaced capitals. 21px · 500 · 0.95
Satoshi · body-lg
The quick brown fox jumpsHero lead. 20px · 500 · 1.2
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | 100px top and bottom on white sections, 80px at ≤991px and 50px at ≤767px; 50px on short sections (._50px-padding) |
| Breakpoints | 991px, 767px and 479px (max-width), plus min-width steps at 768px, 1440px and 1920px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
hair | 5px | |
xs | 9px | |
sm | 16px | |
md | 20px | |
lg | 30px | |
xl | 50px | |
2xl | 60px | |
3xl | 80px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
nav-y | 30px | |
column-gap | 30px | |
section-short | 50px | |
section | 100px | |
hero-top | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Page-load and scroll fade | opacity 0 → 1, 1000ms outQuart |
| Mouse parallax | Images follow the cursor by ±5px and ±10px on x and y, 500ms |
| Text-link underline | Width grows, 300ms ease; 400ms outCubic |
| Border and background hovers | 300ms ease; 200ms outSine |
| Dropdown | Arrow rotates, 300ms ease; panel display toggle |
| Button hover | all .3s colour swap |
| Nav-link hover | Opacity to 50%, 500ms |
| Footer-link hover | Colour to 80%, 200ms |
Do’s and don’ts
- Set titles in Trench Slab (400 at 43–69px, 500 below) and all body text in Satoshi 500.
- Open each page with an alice-blue #E7F5FC band with contour-line ornaments, then use white #FFFFFF sections with 100px padding.
- Use #002E2A for headlines, icons and the main pill button style; use #3D3D3D for paragraphs.
- Write buttons, nav and eyebrows in uppercase Satoshi 700; write headlines in sentence or title case.
- Place attorney portraits in front of a white arch on the blue band.
- Use thin line icons in #002E2A for practice areas and values.
- Add a second accent colour; slate green and the two light surfaces are the whole palette.
- Round cards or images; only buttons (30px), inputs (7px) and dark feature cards (10px) are rounded.
- Use heavy shadows; the one measured shadow (11px 11px 30px at 15%) is for floating screenshots only.
- Set paragraphs in Trench Slab or headlines in Satoshi.
- Use uppercase for headlines or tracking on serif text.
- Use the 52% placeholder grey for real text.
Example prompt
Any page in the Equity style
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Business design systems, the same colors first.
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Get All AccessUpgrade to All AccessHow to use the Equity design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/equity.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows