flowmanceElite X Design System
Elite X is a quiet, conservative consulting site. It feels like an advisory firm's annual brochure: a white page, slate-grey type, a classic serif for every headline and a clean grotesk for everything you click. Colour is held back to one slate (#3C414D) and its light greys; the only warmth comes from the portrait photography of smiling professionals and glass-walled offices.
Four signatures make it recognisable:
- Two-tone serif headlines. Section titles in PT Serif Caption grey out part of the sentence: "A trusted corporate advisory team in New York", "Industries we specialize in". The greyed words use ink-subtle #8E9299, on white and on the slate band alike.
- The // eyebrow. Most sections open with two thin slashes in light grey and an uppercase 13px bold label: // WELCOME TO ELITE X, // OUR COMPANY, // TOP SERVICES, // BLOG INSIGHT.
- Soft grey pills with an arrow. The main button is a pale grey (#C6C8CC) 120px pill with slate text and a → after the label (Free Consultation →, View Services →, About us →). There is no saturated button colour anywhere.
- The slate band. Services and the contact form sit on a full-width #3C414D section, with numbered 04 / 05 / 06 chips on pale #F1F4FF squares and outlined circle arrows of about 80px.
Elite X is a light design with dark slate bands; there is no dark mode.
Colors
Surfaces
#FFFFFFPage background, nav bar, testimonial cards
#F7F7F7The blog band, dropdown-link hover
#F1F4FFService index chips on the slate band; outline-button label colour (--gray-light)
#3C414DServices band and contact band
#FFFFFF · 15%With field: Contact inputs on the slate band
Ink
#3C414DText on primary
#3C414DHeadlines, labels, nav links, the slate band (--main-color)
#3C414D · 69%Paragraphs
#8E9299Greyed words inside headlines, testimonial roles (Tech Innovate), founder title
#0F1029Footer link hover only
#FFFFFFTitles on the slate band
#C6C8CCService descriptions on the slate band
#FFFFFFAction
#C6C8CCFilled pill buttons and the form submit (--second-color on --main-color)
#C6C8CCLines & effects
#E1E1E1Hairline above the founder row, metric column dividers, testimonial card top edge
#E9E9E9Testimonial card border
#FFFFFF · 16%Dividers between service rows, circle-arrow outlines
Typography
PT Serif Caption · display-metric
The quick brown fox jumpsThe three numbers in the metrics row (.metrics-grid, 3 uses). 70px · 400 · 1.2
PT Serif Caption · headline-lg
The quick brown fox jumpsSection titles and the founder quote (Industries we specialize in, Latest news from Elite). 47px · 400 · 1.2
PT Serif Caption · title-lg
The quick brown fox jumpsService names in the services list (Payroll Processing). 29px · 400 · 1.2
PT Serif Caption · body-serif
The quick brown fox jumpsTestimonial quotes. 22px · 400 · 1.4
BDO Grotesk · label-nav · shown in Inter (fallback)
The quick brown fox jumpsNav links and the cart link (1.1rem). 17.6px · 600 · 1.14
BDO Grotesk · caption · shown in Inter (fallback)
The quick brown fox jumpsList items, index chip numbers. 15px · 600 · 1.33
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (.container) |
| Section rhythm | 100px top and bottom on every section (.section), 60px from ≤991px |
| Breakpoints | 991px, 767px and 479px, plus min-width steps at 768, 1280, 1440 and 1920px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 30px | |
xl | 40px | |
2xl | 50px | |
3xl | 70px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section | 100px | |
nav-height | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | Elements slide in from y ±50px or ±80px / x ±80px to 0 over 500ms; opacity 0 → 1 over 1000ms outQuart |
| Slide from the side | x 200% → 0%, 600ms outExpo (one panel) |
| Arrow nudge | x 0 → 3px, 500ms outQuint on button hover, back to 0 on mouse out |
| Circle hover | scale 1 → 1.1, 100ms ease (service arrows, play button) |
| Pulse | Play button halo: scale → 0 over 1500ms ease and → 1 over 1000ms ease |
| Dropdown arrow | Rotate, 400ms swingTo |
| Card press | .card-testimonial:hover scale 0.97, 300ms |
| Link fades | Opacity 0.7 on nav hover, 300ms; social icons 0.4 → 0.8, 300ms |
| Button background | 200ms cubic-bezier(0.645, 0.045, 0.355, 1) |
Do’s and don’ts
- Open each main section with the // eyebrow (13px, 700, uppercase) and a PT Serif Caption title at 42–47px, weight 400.
- Grey out 1–2 words of each headline in ink-subtle #8E9299 (the same grey on the slate band).
- Use the #C6C8CC pill with #3C414D text and a → for every main action; on the slate band use the 2px #C6C8CC outline pill.
- Keep photos and cards square-cornered and controls round (120px pills, circles).
- Use the slate #3C414D band for services and contact only, with white titles and #C6C8CC body text.
- Keep body copy BDO Grotesk 17px weight 500 at 69% opacity.
- Bold the serif or use it for buttons, nav or labels.
- Introduce a saturated accent or a coloured button; the palette is slate and greys.
- Set paragraphs smaller than 15px: ink-muted (slate at 69%) is about 4.2:1 on white, so keep it at 15px+ weight 500.
- Use ink-subtle #8E9299 for running text. It is about 3:1 on white; keep it to headline words and 15px+ meta like roles.
- Add drop shadows to cards; the only shadow is on blog images (0 24px 48px -12px #1018284D).
- Round photos or use radii outside the scale (0, 6, 30, 50, 120px, circle).
Example prompt
Any page in the Elite X style
More design systems like this
Business design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Elite X design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/elite.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows