flowmanceDigital Design System
Digital is a monochrome, all-caps studio site on one flat mid-grey (#696969). Everything is white: uppercase Inter for text and Gantari for the big words, which switch between solid fill and a thin white outline. Soft white clay 3D objects (a rounded cube, a squiggle) float in and out at the page edges, and colour arrives only through the project photography and the button's blue-violet hover.
Four signatures make it recognisable:
- Solid / outline / solid. The hero stacks IMAGINE (solid), DEVELOP (outline only) and LAUNCH (solid) in Gantari 140px. Section titles (WHAT WE DO, FEATURED WORK, WHAT THEY THINK) are set as outlines only.
- One grey, no surfaces. The page, sections, cards and footer all sit on #696969. There are no panels or bands; spacing and photos do the grouping.
- Bracketed labels. Metric and project captions sit in square brackets: [YEARS EXPERIENCE], [CLIETNS], [USER INTERFACE].
- White clay objects. Large matte-white 3D shapes cut into the layout and bleed off the viewport edge.
Digital is a single-tone design with no light or dark variant.
Colors
Surfaces
#696969Page and every section (dimgrey, --dim-grey-2)
#696969Same as the canvas: the template has no raised surfaces
Ink
#696969Text on primary
#FFFFFFText on primary-hover
#FFFFFFHeadings, nav, paragraphs, outlines
#FFFFFFBody copy is full white too (the same as ink)
#FFFFFF · 70%Testimonial quotes (.qoute-text)
#FFFFFF · 60%Current nav link, project categories, footer links at rest
#FFFFFFAction
#FFFFFFThe pill button: white with grey text
#8A2BE2Button hover: blue-violet with white text
Lines & effects
#FFFFFF · 15%1px top border of the blog meta row
#FFFFFF1px underline of arrow links, outline strokes
#8A8A8A2px left border of rich-text blockquotes
#8A8A8AShop price lines
Typography
Gantari · display-hero
The quick brown fox jumpsIMAGINE / DEVELOP / LAUNCH (.hero-display). 140px · 600 · 0.9 · 1px
Inter · title-md
The quick brown fox jumpsBlog titles. 22px · 500 · 1.3
Inter · body-lg
The quick brown fox jumpsIntro paragraph beside +10. 17px · 500 · 1.4
Inter · label-nav
The quick brown fox jumpsNav links, arrow links. 14px · 600 · 1.43
Inter · caption
The quick brown fox jumpsSmall meta. 12px · 500 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | .section 110px top and bottom, 80px at ≤991px, 60px at ≤479px; .main-footer 120px, then 80px with 2% sides at ≤991px and 60px at ≤479px |
| Breakpoints | 991px, 767px and 479px (plus 768px+ and 1280px+ steps) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 6px | |
sm | 13px | |
md | 16px | |
lg | 25px | |
xl | 30px | |
2xl | 50px | |
3xl | 60px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 25px | |
nav-top | 50px | |
section | 110px | |
footer | 120px |
Border radius
Motion
| Scroll-in fade | opacity 0 → 1 over 1000ms outQuart with a move to x 0 / y 0 over 1000ms outQuart |
| Heading wipe | .heading-overlay, a #696969 block over a title, starts at translateX(−100%) and slides across to reveal it |
| Text roll | Label moves y 0 → −103% over 300ms ease and back from 0% over 200ms ease |
| Size changes | 300ms ease, 500ms, plus 200 and 400ms ease: underlines and reveals |
| Project cursor | Scale 0 → 1 over 600ms outExpo; out to 0 over 400ms outExpo |
| Arrow nudge | x 3px, y −3px over 300ms ease |
| 3D parallax | Mouse-move shifts of ±5px over 500ms |
| Background change | 400ms ease |
| Button / nav / footer | transition: all .3s / .3s / .2s |
Do’s and don’ts
- Keep every section on #696969 with white uppercase text.
- Alternate solid and outlined Gantari 600 in display stacks and use outlines for section titles.
- Put metric and category captions in square brackets.
- Use the white pill (#FFFFFF, #696969 text, 30px radius, 17px 30px padding) as the only button, turning #8A2BE2 on hover.
- Keep photos square-cornered and let one strong colour per image carry the page.
- Add white clay 3D shapes at the edges for depth instead of shadows.
- Add panels, cards with fills, or a second background tone.
- Use #8A2BE2 anywhere but the button hover.
- Set white-70% (ink-subtle) text below 15px or use it for long paragraphs; on #696969 it falls under 4.5:1, so keep it for short quotes. Long body copy stays full white.
- Use white-60% (ink-faint, about 3.1:1 on #696969) for anything but 14px+ labels, categories, the current nav link and footer links; never for paragraphs.
- Add shadows, rounded images or gradients.
- Mix in lowercase or a third family; General Sans is referenced but not loaded.
Example prompt
Any page in the Digital style
More design systems like this
Agency design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Digital design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/digital.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows