flowmanceZermat Design System
Zermat is a dark, centred agency site with a cinematic feel. The page is pure black #000000, type is white Inter Tight 600, and thin diagonal hairlines fall like rain behind every section. Colour comes only from vivid 3D renders on rounded project cards (teal, magenta-purple, orange) and from a faint mint-white on the big numbers.
Four signatures make it recognisable:
- Falling hairline rain. A field of thin, slanted lines (each a black → white → black vertical gradient) sits behind the page on a 23-column grid and drifts as you move.
- The spinning MENU badge. The menu button top-right is a + inside the word MENU repeated in a circle; the ring rotates as you scroll. The header is socials left, a white rounded-square Z logo centred, the badge right.
- Two-tone centred leads. Big 30px leads start white and end grey (for a / variety of marketing agency websites.), centred under the 90px hero headline and again above the metrics.
- White pill, grey hover. One big white pill (Get a Custom Proposal, 70px tall, 40px radius) that turns #777777 on hover.
Zermat is a dark-only design.
Colors
Surfaces
#000000Page and menu background
#111111Testimonial cards, the 100px video play circle
#FFFFFF · 20%Ink
#000000Text on primary
#FFFFFFHeadlines, leads, links, labels
#8F8F8FThe grey second half of two-tone leads and titles
#777777Paragraphs (p base colour), project categories, testimonial roles
#FFFFFF · 65%Paragraphs that sit on images or cards (white-paragraph)
#ECFCF4Text on tag
#FFFFFFAction
#FFFFFFThe white pill and the form button
#777777Hover fill for both white buttons and the play circle
#ECFCF4A faint mint-white for metrics (310+, 46+) and blog titles
Lines & effects
#3B3B3BFill of the FAQ + toggles only; no text sits on it
#777777Blog category pills; #777777 also fills the menu count badges
#FFFFFF · 20%The rules above and below the video block, FAQ dividers, input borders
#2E2E2E1px borders of the logo grid cells
Typography
Inter Tight · display-metric
The quick brown fox jumps310+, 46+, 6.8M in accent. 120px · 600 · 1.0
Inter Tight · headline-lg
The quick brown fox jumpsExplore our social media marketing packages., Recent Work. 50px · 600 · 1.2
Inter Tight · body-xl
The quick brown fox jumpsHero lead and statement leads, two-tone. 30px · 600 · 1.4
Inter Tight · title-blog
The quick brown fox jumpsBlog card titles in accent. 29px · 600 · 1.2
Inter Tight · label-lg
The quick brown fox jumpsButton labels. 20px · 600 · 1.0
Inter Tight · caption
The quick brown fox jumpsInput text. 15px · 500 · 1.3
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; the hero title block is max 760px |
| Section rhythm | 100px top and bottom (80px at ≤991px, 50px at ≤767px); the video-background section uses 140px top and 150px bottom (60px each at ≤991px) |
| Breakpoints | 991px, 767px and 479px, plus a 1440px+ step |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 15px | |
sm | 30px | |
md | 35px | |
lg | 50px | |
xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
column-gap | 30px | |
section-side | 72px | |
hero-top | 80px | |
hero-bottom | 90px | |
section | 100px | |
section-video | 140px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Headline reveal | Lines move y 200% → 0% over 1100ms outQuint while unskewing skewY 7° → 0° over 500ms, inside a mask |
| Fade-in | Opacity 0 → 1 over 1000–1250ms outQuart, with a 1000ms outQuart move back to 0px |
| Button label roll | y 0% → −100% over 400ms inOutCubic, the copy returns → 0% over 300ms inOutCubic |
| Hover fills | Background colour, filter and scale over 300ms ease; CSS all .3s on buttons and blog titles |
| Cursor follow | Mouse-move offsets of ±6px over 500ms; the project circle follows the pointer |
| MENU ring | Rotates with page scroll (page-scroll driven) |
| Menu open | Size change over 300–500ms; links masked at 74px |
Do’s and don’ts
- Keep the canvas pure #000000 with white Inter Tight 600 headlines, centred.
- Put the falling hairline rain behind the hero and sections.
- Use the white pill (#FFFFFF, 70px tall, 40px radius) for the one main action, with #777777 on hover.
- Write leads as two-tone sentences: white, then #8F8F8F.
- Set metrics at 120px in mint-white #ECFCF4.
- Round project renders at 30px and put the name centred below.
- Add an accent colour, coloured buttons or drop shadows.
- Use a grey section background. Cards are #111111; #3B3B3B is only for the small circular controls, never for text blocks.
- Put #777777 paragraph text on #111111 cards. It drops to about 4.2:1; use #FFFFFF at 65% there.
- Use the category pill colours (#ECFCF4 on #777777, about 4.2:1) or white on the #777777 hover fill (4.5:1) for anything longer than a one-word tag or a 20px semibold button label.
- Replace the circular MENU ring with a plain hamburger.
- Left-align the hero.
Example prompt
Any page in the Zermat style
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Get All AccessUpgrade to All AccessHow to use the Zermat design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/zermat.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows