flowmanceMarketind Design System
Marketind is a dark, high-contrast agency site. Pure black runs behind everything, crossed by faint full-height vertical column lines like a ruled sheet. Type is white Inter Tight semibold; the colour comes only from glossy pastel 3D renders (a blue glass sphere, pink and violet knots, a prism cube). The interface itself is black and white with one grey.
Signatures that make it recognisable:
- Two-tone statements. Long lines start in white and finish in #999999 mid-sentence: Our integrated digital frameworks are meticulously (white) designed to streamline sales funnels. (grey); We've crunched the numbers and have some / impressive figures you'll want to consider.
- The MENU ring. No nav links on the bar. Top-right is a thin + inside a ring of the word MENU repeated four times, which turns as you scroll. It opens a full-screen #111111 overlay with 90px menu words.
- Outlined, cropped figures. Stats (7,000+, 10, 5.5M) are 120px numbers drawn as white outlines with transparent fill, and their bottom edge is cut off by a black label strip carrying Active monthly users.
- Column-line backdrop. A 23-column grid of hairlines, faded out by black edge gradients, sits behind the whole page.
Marketind is a dark-only design.
Colors
Surfaces
#000000Page background, metric label strips, footer
#111111Full-screen menu overlay
#090909Cart drawer
#FFFFFFThe white testimonial card
Ink
#000000Text on primary
#FFFFFFHeadlines, the first half of statements, links
#FFFFFFBody copy is full white (p uses --black, which is white); same as ink
#FFFFFF · 65%.white-paragraph small text
#999999The greyed half of statements, project categories (Logo, User Interface)
#FFFFFF#000000Text on inverse-canvas
Action
#FFFFFFThe white Get in touch ↗ button and the Contact us submit
#FFFFFFLines & effects
#999999Short divider above the testimonial name
#FFFFFF2px outlines on tags, inputs, link-underline and menu counts
#FFFFFF · 20%Cart drawer border and footer rule
Typography
Inter Tight · display-metric
The quick brown fox jumps7,000+, 10, 5.5M, white outline with transparent fill. 120px · 600 · 1.0
Inter Tight · headline-lg
The quick brown fox jumpsRecent Work. 50px · 600 · 1.2
Inter Tight · title-lead
The quick brown fox jumpsHero lead, two-tone. 29px · 600 · 1.4
Inter Tight · body-lg
The quick brown fox jumpsParagraphs (p default). 18px · 500 · 1.3
Inter Tight · label-button
The quick brown fox jumpsGet in touch. 17px · 600 · 1.18
Inter Tight · eyebrow
The quick brown fox jumpsFooter pill tags. 14px · 600 · 1.1 · 2px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px, 479px, plus min-width: 768px and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 16px | |
md | 28px | |
lg | 30px | |
xl | 40px | |
2xl | 50px | |
3xl | 70px | |
4xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section | 100px | |
section-video | 120px | |
hero-top | 175px | |
hero-bottom | 200px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Line reveal | Text moves y 200% → 0% and skew y 7° → 0° inside a mask, 500ms; some lines 1100ms outQuint |
| Fade-in | opacity 0 → 1, 1000ms outQuart, with y → 0 |
| Menu word roll | y 0 → −100%, 400ms inOutCubic, back 300ms inOutCubic |
| Underline grow | Size change 300ms ease (menu lines) / 500ms |
| Project hover | Filter and background colour change, 300ms ease; VIEW circle scales 0.8 → 1, 300ms outQuad |
| Button arrow | x/y ±6px, 500ms |
| Buttons | opacity .7, background-color .2s cubic-bezier(.645,.045,.355,1) |
| MENU ring | Turns with page scroll |
Do’s and don’ts
- Keep the page pure #000000 with the faint column-line backdrop.
- Write statements as one long sentence, white #FFFFFF first and #999999 for the rest.
- Use one white button per screen (#FFFFFF, black text, 5px radius, 48px tall).
- Draw big figures as white outlines and crop them with a black label strip.
- Round images 18px and outline tags with 2px white at a 30px radius.
- Let the 3D renders carry all colour.
- Add coloured UI, accents or gradients on buttons and text.
- Add shadows or blurs.
- Use #999999 for a whole paragraph, or below 16px.
- Put a horizontal link bar in the nav; navigation lives in the MENU ring overlay.
- Use the backwards --black variable names in new code.
- Make more than tags and footer pills uppercase.
Example prompt
Any page in the Marketind style
More design systems like this
Marketing design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Marketind design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/marketind.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows