flowmanceWixo Design System
Wixo is a clean, dark marketing-agency site in the familiar SaaS-landing shape: hero with a photo, a pill button and a text link, a services row, big metrics, case studies, a process, a blog and a big closing call to action. The page is a blue-black #060609, the type is Inter Tight semibold in white, and one periwinkle blue, #666BFF, marks the filled buttons and every number; text links stay white.
Four signatures make it recognisable:
- The arched hero photo. The hero image has a 240px radius on its left corners only, so its left edge is a half-circle, and a glossy blue 3D pie chart overlaps its bottom-left corner. A small 2px blue outline ring floats above it.
- Blue discs. Service cards carry a 100px #666BFF disc with a thin white line icon that overlaps the card's top border; process steps use 100px white discs with a blue number.
- Blue metrics. 430+, 1,300, $7.8M at 90px weight 600 in #666BFF, centred over a white label and a muted line.
- Hand-drawn underline. The key word in the hero (business) has a white scribbled underline under it, and Learn more links have a short 2px white dash under their first letters.
Wixo is a dark-only design.
Colors
Surfaces
#060609Page and nav background (the var is named --white)
#121212Cart drawer
#060609#FFFFFFWhite step discs and slider arrows with blue content
Ink
#FFFFFFText on primary
#060609Text on primary-hover
#FFFFFFHeadlines, nav, labels (the var is named --black)
#FFFFFF · 80%Paragraphs: p has opacity: .8
#777777Input placeholders (--dark-grey), blockquote rule
#FFFFFF#666BFFText on inverse-canvas
Action
#666BFFEvery filled pill button
#FFFFFFThe form submit (.button) on hover
#666BFFIcon discs, metric numbers, active nav link, highlighted words, the hero ring
#666BFF · 30%The small blue cursor-follow dot
Lines & effects
#333333Dropdown link background on hover (a state, not a surface)
#FFFFFF · 20%1px borders of service cards, cart border
#FFFFFF2px outline tags, link underlines, step disc outlines
#FFFFFF · 40%Inactive slider dots
Typography
Inter Tight · display-cta
The quick brown fox jumpsClosing CTA title (.cta-title, font-size: 5vw), part in blue. 72px · 600 · 1.2
Inter Tight · headline-lg
The quick brown fox jumpsHero h1 (We help you to grow your business.). 52px · 600 · 1.2
Inter Tight · title-xl
The quick brown fox jumps.title-3 sub-headings. 30px · 600 · 1.2
Inter Tight · body-lg
The quick brown fox jumpsHero lead. 26px · 500 · 1.4
Inter Tight · label-nav
The quick brown fox jumpsNav links (1.1rem). 17.6px · 600 · 1.14
Inter Tight · caption
The quick brown fox jumpsRated 4,9 out of 5 stars. 15px · 500 · 1.4
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; sections pad 120px top and bottom and 5% at the sides (72px at 1440) |
| Breakpoints | 991px, 767px and 479px (max-width), plus min-width: 768px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 8px | |
sm | 15px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
gutter | 72px | |
nav-height | 90px | |
section | 120px | |
hero-top | 170px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll fade-in | opacity 0 → 1, 1000ms outQuart; a slower 1250ms outQuart variant from opacity 0.24 |
| Slide-up | y ±100px → 0 or y ±7% → 0, 500ms; settle x 0 y 0 over 1000ms outQuart |
| Pop-in | scale 0 → 1, 600ms outExpo (or 300ms ease); back to scale 0 in 400ms outExpo or 500ms |
| Button hover | Label and arrow slide x 0% ↔ 100%, 300ms ease; background colour 300ms ease |
| Link underline | Width change 300ms ease |
| Arrow nudge | x 0 → 6px, 500ms outQuint |
| Image hover | filter change 300ms ease |
| Cursor | A small #666BFF 30% dot and the 110px project circle follow the mouse |
| Base transitions | all .3s on nav links, submit, dropdown links and blog titles |
Do’s and don’ts
- Keep the page #060609 with white Inter Tight 600 headlines and body at white 80%.
- Use #666BFF for filled buttons, icon discs, metrics, the active nav link and highlighted words; keep text links white.
- Use 30px-radius blue pills, 50px tall, with 16.8px+ weight 600 labels (white on #666BFF is only about 4.1:1).
- Outline service cards with 1px white-20% and a 15px radius, with the blue disc breaking the top edge.
- Pair a blue pill with a Learn more-style underlined text link.
- Centre metric and step rows; left-align hero and process text.
- Add a second accent colour or use the unused light greens and #F0F5FF.
- Set small text (under 16px) in white on #666BFF.
- Fill cards with grey panels; cards are outlines on the canvas.
- Use ink-subtle #777777 for anything but placeholders on the #060609 canvas; on #121212 it drops to about 4.2:1.
- Square off the buttons or round the case-study images.
- Animate longer than 1250ms or use bounce easing.
Example prompt
Any page in the Wixo style
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Get All AccessUpgrade to All AccessHow to use the Wixo design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/wixo.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows