Dele Design System
Dele is a dark, high-energy marketing template. The page is pure black with white Inter Tight in weight 600, and one blue-to-magenta gradient does all the accent work: buttons, icon tiles, play buttons and a full-width quote band. Iridescent liquid-chrome 3D objects in cyan, violet and pink sit behind the biggest headlines, and the UI has hard square corners throughout.
Four signatures make it recognisable:
- One gradient, everywhere. linear-gradient(36deg, #008EFF, #FF27FF) fills the main buttons, the square icon tiles on service cards, the square play buttons on video testimonials, and the container-wide testimonial band (at 45°). The small arrow button is white.
- Headlines over chrome blobs. The hero title "Optimize, Innovate, Elevate." runs into a glossy 3D shape on the right so the last word overlaps it; later, "Empower your vision" is set across a twisting chrome form.
- Square everything. Buttons, cards, tiles, images and play buttons have 0px corners. Only the arrow button, inputs and badges are rounded.
- Two-tone sentences. Leads begin in white and finish in grey: "Discover the full potential of your business with our Webflow template, designed for professional excellence."
Dele is a dark-only design.
Colors
Surfaces
#000000Page background
#121212The testimonial grid (quote cells next to image cells)
#141414Service cards and contact inputs
#222222The round count badge
#141414#81818B · 20%The subscribe field and its button well
Ink
#FFFFFFText and icons on the gradient
#000000Text on secondary
#FFFFFF#FFFFFFHeadlines, labels, metrics
#FFFFFF · 60%Paragraphs (p has opacity: .6), footer links at rest
#FFFFFF · 50%The faded half of two-tone sentences, client company names
#999999List items and subscribe placeholder
#FFFFFFAction
#008EFFThe gradient: buttons at 36°, the band at 45°, other tiles at 49–56°
#FF27FFWith primary: The gradient: buttons at 36°, the band at 45°, other tiles at 49–56°
#008EFF#FFFFFFThe 55px square arrow button in the subscribe field
#FF27FFLines & effects
#FFFFFF · 15%Hairline borders; a short 1px white rule divides the band quote from the name
#000000 · 60%The nav bar fill behind logo and icons
Typography
Inter Tight · display-cta
The quick brown fox jumpsFooter title "Let's discuss.". 86px · 600 · 1.3
Inter Tight · headline-lg
The quick brown fox jumpsLarge centred statements (2 uses). 44px · 600 · 1.3
Inter Tight · body-quote
The quick brown fox jumpsTestimonial quotes in curly quotes, and the band quote. 32px · 600 · 1.2
Inter Tight · title-lg
The quick brown fox jumpsBlog titles. 25px · 600 · 1.4
Inter Tight · label
The quick brown fox jumpsButtons. 18px · 600 · 1.1
Inter Tight · footer-title
The quick brown fox jumpsFooter column titles. 18px · 700 · 1.1
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred; sections pad 5% on the sides (72px at 1440) |
| Section rhythm | 100px top and bottom |
| Breakpoints | 991px, 767px and 479px (desktop-first), plus min-width steps at 768 and 1440px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 15px | |
md | 16px | |
lg | 30px | |
xl | 50px | |
2xl | 60px | |
3xl | 96px | |
4xl | 100px | |
5xl | 150px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 30px | |
gutter | 72px | |
section | 100px | |
hero-bottom | 130px | |
hero-top | 150px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Text rise | y 200% → 0% and skewY 7° → 0° in an overflow mask, 1100ms outQuint (move), 500ms (skew) |
| Scroll-in fade | opacity 0 → 1, 1000ms outQuart |
| Button roll | Label out, arrow in from y 100px, 300ms ease |
| Hover filters and borders | filter and border changes, 300ms ease |
| Mouse parallax | 3D objects drift ±5–10px on x and y with the mouse, 500ms |
| Scroll parallax | Objects move y ±80px across the viewport |
| Link fades | Footer links 60% → 100% opacity, 300ms (transition: all .3s) |
| Arrow button | Opacity 80% on hover, 200ms cubic-bezier(0.645, 0.045, 0.355, 1) |
Do’s and don’ts
- Keep the canvas #000000 and cards #141414 with 0px corners.
- Use the 36° gradient (#008EFF → #FF27FF) for every filled action, icon tile and play button.
- Set headlines in Inter Tight 600 white; paragraphs 18px / 500 at 60%.
- Write leads and quotes two-tone, ending at 50% white.
- Place a cut-out chrome 3D object behind or beside each big headline and let the type overlap it.
- Keep button labels at 18px / 600 or larger: white on the blue end of the gradient is only about 3.3:1.
- Use the gradient colours flat, or introduce the unused orange, green or red variables.
- Round cards, images or buttons; only the arrow button (7px), inputs (9–10px) and badges are rounded.
- Add drop shadows or coloured glows; the imagery supplies the light.
- Put small grey text (#999999) on #141414 for anything but placeholders.
- Leave Webflow's default #3898EC submit button in a form.
- Run animations longer than 1.1s or loop anything.
Example prompt
Any page in the Dele style
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Get All AccessUpgrade to All AccessHow to use the Dele design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/dele.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






