flowmanceAvante Design System
Avante is a tidy, corporate-clean agency and consulting kit. It feels like a well-organised UI kit: white and very pale grey bands, small uppercase Poppins with wide letter spacing on almost every line of text, square corners everywhere, and flat white tiles lifted by a soft blue-grey shadow that falls to the lower right. Colour comes from two places only: a royal-blue gradient hero and a coral-red call-to-action button.
The measured page is the template's intro page: a blue hero, a four-feature strip, then HOMEPAGE LAYOUTS (six large homepage previews) and INNER PAGES (a grid of white link tiles). The homepage designs themselves appear inside those previews; their values here come from the shared CSS classes.
Four signatures make it recognisable:
- Uppercase with wide tracking. Headings, labels, nav, buttons and tiles are all uppercase, tracked 1–4px. Only paragraphs are sentence case with normal tracking.
- Square corners and offset shadows. Nothing is rounded (every radius is 0px). Tiles and previews float on a shadow pushed 16–31px right and down in blue-grey (#677582 at 20–30%).
- Rotated side labels. Each homepage preview has a vertical HOME VERSION 1 label beside it, turned −90°, in pale #B0B0BD with 4px tracking.
- Blue gradient plus coral button. The hero runs a vertical gradient from #0E31E9 to #0854A5 with white type, and the single CTA is a flat coral #F83F5A block.
Colors
Surfaces
#FFFFFFPage, nav, footer and tile background
#F5F5F7The grey section gray bands holding the previews and tiles
#F5F5F7Form inputs; placeholder in #919197
#333333Text on field
#0854A5Hero gradient, top to bottom
Ink
#FFFFFFText on primary
#FFFFFFText on secondary
#121217Headings, feature titles (EXCLUSIVE DESIGNS), body default
#515157Nav and footer link hover, .link
#616167Nav links
#717177Paragraph text (p base style)
#919197Tile labels, dropdown links, footer links, plain a, the nav phone number
#B0B0BDSection eyebrows, feature kickers and rotated preview labels (.sub-text)
#FFFFFFText on the blue hero
#FFFFFFAction
#F83F5ACoral CTA (BUY AVANTE NOW, LEARN MORE in the previews)
#F83F5A#0854A5The base .button and the form submit (--royal-blue)
#337FCF.button:hover background
Lines & effects
#0E31E9Hero gradient, top to bottom
#EDEDEDThe 1px × 60px divider before the nav phone, the footer rule
Typography
Poppins · display-hero
The quick brown fox jumpsHero MEET AVANTE A WINNING UI KIT TEMPLATE. 47px · 600 · 1.17 · 2px
Poppins · headline-lg
The quick brown fox jumpsSection titles HOMEPAGE LAYOUTS, INNER PAGES (h2, .top-title). 32px · 600 · 1.19 · 2px
Poppins · title-md
The quick brown fox jumpsh4 base style. 18px · 600 · 1.33 · 1px
Poppins · body-lg
The quick brown fox jumpsBlockquote. 18px · 400 · 1.39
Poppins · eyebrow
The quick brown fox jumpsSIX READY IDEAS, MAKE YOURS!, hero MAKE WEBSITES WITHOUT LIMITS. 14px · 400 · 1.43 · 2px
Poppins · label-rotated
The quick brown fox jumpsVertical HOME VERSION 1 labels. 13px · 400 · 1.54 · 4px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred (.container, flex 1) |
| Section rhythm | .section is 120px top and bottom with 40px sides |
| Breakpoints | 991px, 767px and 479px (Webflow defaults), plus a min-width: 768px set |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 15px | |
lg | 20px | |
xl | 30px | |
2xl | 40px | |
3xl | 60px | |
4xl | 80px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
tile-gap | 20px | |
section-side | 40px | |
section-less | 60px | |
nav-height | 100px | |
section | 120px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Scroll reveal | Elements start at opacity 0 and fade to 1 over 1000ms with outQuart, moving to y 0px over the same 1000ms outQuart (fade-up). |
| Scroll progress line | A thin royal-blue line at the top of the nav grows in width with page scroll |
| Button hover | transition: all 0.3s; lift translateY(−5px) plus 0 20px 20px #00000026 shadow; blue goes #0854A5 → #337FCF |
| Link hover | Colour change over 0.2s (footer) to #515157 |
| Hover colour and size changes | Background and text colour changes over 500ms, size changes over 400–500ms (ease, outCubic) |
| Hover scale | Scale to 1.1 over 400–500ms, back to 1 over 300–400ms ease |
Do’s and don’ts
- Set every heading, label, nav link and button in uppercase Poppins with 1–4px tracking.
- Keep every corner at 0px: buttons, tiles, inputs and images.
- Float white tiles on the #F5F5F7 band with the offset shadow 16px 16px 22px -15px #67758233.
- Use one coral #F83F5A button for the main action; use royal blue #0854A5 for the second action and for large colour fields.
- Open sections with a centred #B0B0BD eyebrow over a 32px headline-lg title.
- Keep button labels at 11px weight 500, uppercase, 2px tracking, and never smaller: white on coral #F83F5A (3.6:1) and white on the #337FCF hover (4.1:1) are the template's real colours.
- Round corners or use pill buttons.
- Add a third accent colour or gradients other than the #0E31E9 → #0854A5 hero.
- Centre shadows or make them dark; they are blue-grey and pushed to the lower right.
- Use ink-subtle #919197 or ink-faint #B0B0BD for paragraphs. They are for short uppercase labels at 12px+ only; on #F5F5F7 they fall below 3:1.
- Put long paragraphs in #717177 on the grey band; it drops just under 4.5:1 there. Keep body copy on white.
- Use pure black text, or weights above 600.
Example prompt
Any page in the Avante style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Avante design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/avante.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows