flowmanceUnpack Design System
Unpack is a confident startup and agency kit. The hero is a full-bleed diagonal gradient from muted royal blue (#546CC3) to dusty rose (#C35466), carrying a huge uppercase Poppins Bold wordmark. Below it the page is white and quiet: semibold Poppins headings, grey Lora serif paragraphs and small, square uppercase buttons. A cool grey band holds the gallery of layouts.
Four signatures make it recognisable:
- The two-voice heading. Headings mix Poppins semibold with one or two words in Lora italic: 200+ *Components*, Homepage *Layouts*, Ultimate *Startup* Pack, Home Agency *Style 1*. The italic word is regular weight and the same size.
- The blue-to-rose gradient. linear-gradient(45deg, #546CC3, #C35466) on the hero and on hero blocks across the layouts.
- Small square uppercase buttons. 11px Poppins with 1px tracking, square corners and generous padding (18px 35px 16px, 54px tall). On hover they lift 5px and gain a soft shadow.
- Uppercase display type. The hero wordmark is 100px Poppins 700 uppercase with 2px tracking; layout titles are uppercase Poppins 500 with 2px tracking (MEET UNPACK, YOUR DESIGN TOOLKIT.).
The live preview is the template's index page; its layouts share the same gradient, type pairing and buttons.
Colors
Surfaces
#FFFFFFPage background, nav, cards
#D4D7DCThe cool grey gallery band
Ink
#FFFFFFText on blue, on dark and on the gradient
#FFFFFF#121212Headings, card labels, active tab
#313131Plain links (underline on hover)
#616167Nav links
#515157Footer and small links
#767676Paragraphs, subtitles, blockquotes
#919191Inactive tabs
#969696Dropdown links at rest
#FFFFFFText on the gradient and photos
#FFFFFF · 80%Muted text on media
Action
#546CC3--royal-blue: the main filled button (Clone Unpack), active nav, tab hover, dropdown panel, gradient start
#546CC3#A0CD4E--yellow-green: the base .button, used for green CTAs and small accent bars in the layouts
#B3DD66With secondary: --yellow-green: the base .button, used for green CTAs and small accent bars in the layouts
Lines & effects
#C35466Rose end of the 45° hero gradient
#212127The dark button joined to email fields, dark footers
#EDEDED1px inset rule under the tab menu
#D4D4D42px left rule on blockquotes
#000000 · 15%Button hover shadow
Typography
Poppins · display-hero
The quick brown fox jumpsHero wordmark UNPACK. 100px · 700 · 1.0 · 2px
Poppins · headline-lg
The quick brown fox jumpsh1 default; the index uses it without tracking or uppercase (Homepage). 33px · 500 · 1.45 · 2px
Lora · quote
The quick brown fox jumpsblockquote. 30px · 400 · 1.33
Poppins · title-lg
The quick brown fox jumpsh3 default, layout hero titles. 25px · 500 · 1.2 · 2px
Lora · subtitle
The quick brown fox jumpsSection subtitles (.sub-text). 23px · 400 · 1.57
Lora · body
The quick brown fox jumpsParagraphs in ink-muted. 16px · 400 · 1.63
Spacing & shape
| Purpose | Value |
|---|---|
| Container | .container-fluid, max 1170px, centred; a 940px container appears once for narrow text |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 20px | |
lg | 30px | |
xl | 35px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
section-side | 20px | |
section-tight | 70px | |
section | 140px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Button hover | all 300ms: translateY(-5px), shadow 0 20px 20px #00000026, green base brightens |
| Dropdown link hover | all 200ms: colour to white, translateX(5px) |
| Nav link | all 400ms colour change |
| Tabs | all 300ms colour change to blue |
| Overlay close | Opacity 0.4 → 1, 400ms |
| Fades | Opacity 0 ↔ 1, 400ms ease |
Do’s and don’ts
- Put one Lora italic word in each Poppins heading, at the same size.
- Use linear-gradient(45deg, #546CC3, #C35466) for hero fields.
- Keep buttons square, 11px uppercase with 1px tracking, padding 18px 35px 16px, and lift them 5px on hover.
- Set paragraphs in Lora 16/26 in #767676 and headings in #121212.
- Use #D4D7DC for one full-width band per page.
- Keep cards and images flat and square.
- Round buttons, cards or images.
- Use Raleway, Source Serif Pro or Playfair Display, even though they are loaded.
- Add shadows to cards; the only shadow is the button hover.
- Set ink-muted #767676 text on the #D4D7DC band below 23px; it is about 3.1:1 there. On white it passes.
- Use ink-subtle #919191 for anything but inactive tabs at 16px; on the grey band it is only about 2.2:1.
- Put body-size white text on the green #A0CD4E; it is about 1.9:1. Keep the green button label at 11px weight 500 uppercase with 1px tracking only as a short action, and prefer the blue button wherever reading matters.
- Put long text in uppercase; keep it for titles, nav and buttons.
Example prompt
Any page in the Unpack style
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All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Unpack design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/unpack.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows