flowmanceNuuk Design System
Nuuk is a tidy, confident construction-company site built from square blocks. The whole page sits inside a white frame (the body has a 2% margin), so every photo and band floats with a white border around it. Titles are uppercase Dosis in near-black, with a huge pale ghost word behind them; burnt orange #E47312 is used in solid square blocks (logo, buttons, social strips) and in orange-to-salmon gradient bands. Photography is warm and architectural, often with orange already in the frame.
Four signatures make it recognisable:
- The white frame. body { margin: 2% 2% 0 }: the hero, the gray bands and the gradient band stop about 29px short of the viewport edges, and the footer sits further in at 90% width.
- Ghost words. Behind section titles sits a 120px Dosis word with 11px tracking in #F1F1F7 at 40%: ABOUT behind WHO WE ARE, CLIENTS behind TESTIMONIALS, SERVICES behind OUR SPECIALIZATION.
- Orange square blocks. The NUUK logo is an orange block that hangs below the white nav bar; the nav CTA is a full-height orange block; team cards carry a 60px orange strip of social icons; buttons are square.
- Orange-to-salmon gradients. linear-gradient(<angle>, #FF6361, #E47312) at 8°, 45°, 59°, 158° and 186° fills the hero contact band, the CTA band, quote badges and blockquotes.
Nuuk is light, with a navy footer.
Colors
Surfaces
#FFFFFFPage background, the frame, nav bar, cards
#F7F8FC.section.gray bands (our work, team, testimonials) (--ghost-white)
#F1F1F7Dropdown hover background; the base of the ghost words
#0A1229Footer and the hero social rail
Ink
#FFFFFFText on primary
#FFFFFF#121213Titles, names, body tag text
#414147Nav links
#919197Grey paragraph text on white (the most-used <p> colour); low contrast, so keep it to 16px+ body copy
#919197Paragraphs (p), underlined links, field labels and placeholders
#717177Dropdown links
#BDBDC9Job titles and roles (Managing Director, CEO at Webflow)
#FFFFFFText on inverse-canvas
#FFFFFF · 70%Paragraphs on orange and navy (.paragraph-white)
#FFFFFFAction
#E47312Buttons, logo block, nav CTA, team social strips, metric numbers (--chocolate)
#E47312#FF6361Gradient partner (--salmon), quote badges
Lines & effects
#F1F1F7 · 40%The 120px ghost words
#E4E7F11px bottom border on form fields
#2F30381px top border of the footer
#C1C3CC · 83%The 76° wash over the hero photo (--silver)
Typography
Dosis · display-ghost
The quick brown fox jumpsGhost words behind titles, in ghost (6 uses). 120px · 600 · 0.42 · 11px
Dosis · headline-section
The quick brown fox jumpsOUR SPECIALIZATION, WHO WE ARE, TESTIMONIALS (.top-title). 42px · 600 · 1.19 · 1px
Dosis · title-md
The quick brown fox jumpsBlog titles (3 uses). 19px · 600 · 1.37 · 1px
Dosis · body-lg
The quick brown fox jumpsHero lead in white. 20px · 300 · 1.3
Dosis · label
The quick brown fox jumpsContact labels (PHONE NUMBER), underlined links (LEARN MORE) (26 uses). 13px · 600 · 1.54 · 1px
Dosis · caption
The quick brown fox jumpsField labels, dropdown links. 12px · 600 · 1.5 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px (.container, flex 1) |
| Section rhythm | padding is in percent: 10% 5% (about 138px top and bottom, 69px sides at 1440) |
| Breakpoints | 991px, 767px and 479px |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 5px | |
sm | 10px | |
md | 20px | |
lg | 25px | |
xl | 50px | |
2xl | 80px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
grid-gap | 20px | |
frame | 29px | |
section-side | 69px | |
section-band | 97px | |
section | 138px | |
section-top-first | 207px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Nav hover line | .nav-overlay (1px orange) grows in width, 200ms ease; link text colour 300ms ease |
| Mobile menu | Opens and closes on menu open / menu close; lines rotate 300ms ease |
| Slide-in panels | x: −101% → 0 and 0 → 100%, 300–500ms ease |
| Small nudges | y: ±6px, 300–500ms, on arrows and icons |
| Fades | opacity, 300ms ease |
| Buttons | transition: all 0.3s |
| Logo tabs | opacity → 1 on hover, 400ms |
| Dropdown links | Colour to #E47312 and background to #F1F1F7 on hover |
Do’s and don’ts
- Keep the 2% white frame: full-bleed bands stop about 29px from the viewport edges.
- Put a 120px #F1F1F7-at-40% ghost word with 11px tracking behind every main title.
- Use square #E47312 blocks for the logo, CTA and buttons, with white 12px uppercase labels at 1px tracking.
- Use linear-gradient(<angle>, #FF6361, #E47312) for large bands and round badges only.
- Set paragraphs in Dosis 17px / 400, line height 1.47, #919197.
- Keep every corner square except the 60px quote badges.
- Put long paragraphs in ink-subtle on the #F7F8FC bands; it drops to about 2.9:1 there. Keep them short and 17px.
- Add shadows; Nuuk separates layers by overlap and colour.
- Shrink paragraph text below 16px; #919197 is about 3.1:1 on white and needs the size.
- Use ink-faint #BDBDC9 for anything but short roles and job titles.
- Put white text smaller than 12px weight 500 on #E47312; it is about 3.1:1, so keep labels uppercase with 1px tracking.
- Bring in the unused gold #FFD739, green #69E781 or the red #FC493E pill button.
- Round buttons or photos.
Example prompt
Any page in the Nuuk style
More design systems like this
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Get All AccessUpgrade to All AccessHow to use the Nuuk design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/nuuk.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows