flowmanceLift Design System
Lift is a calm, earthy startup and SaaS site. A charcoal nav and hero (#2F3330) sit over a white page, and full-width colour bands in sage-silver (#C2C4B8) and burnt sienna (#995A3F) break the scroll into clear chapters. Headlines are bold DM Sans with no tracking, blocks are square-ish with a 5px radius, and loose hand-drawn illustrations in charcoal with sienna fills give it a friendly, slightly playful character next to warm natural photography.
Four signatures make it recognisable:
- Eyebrow with a trailing rule. Most sections open with a short sentence-case phrase (Design anything, build everything, What we do, The process) followed by a 1px hairline that runs to the right, 20px after the text.
- Earth-tone bands. The page alternates white sections with full-bleed surface-1 sage bands and one accent-band sienna band, and the hero and nav are charcoal. No gradients anywhere.
- Hand-drawn illustration. Large ink-line characters (a person carrying a giant ice-cream cone, a figure in flight) drawn in #2F3330 with flat sienna fills, set beside headlines in 2-column splits.
- Two square buttons side by side. A sienna button and a dark slate button (Buy Now), both 56px tall with a 5px radius and bold 16px labels.
Colors
Surfaces
#FFFFFFPage background, footer, process and blog sections
#C2C4B8Sage-silver bands (features strip, closing band)
#C2C4B8 · 16%A faint sage tint, used once
#FFFFFF#2F3330Nav and hero band
Ink
#FFFFFFText on primary
#FFFFFFText on secondary
#2F3330Headlines and labels on light backgrounds
#2F3330Body text
#6E6E6EList items, dropdown links, blog categories, Lift Client roles
#686868Footer links (hover goes to #000000)
#FFFFFFText on inverse-canvas
#C2C4B8Hero lead, eyebrows and paragraphs on dark
#F6F7F9 · 70%#FFFFFFAction
#995A3FMain button (View on Webflow, Schedule a Demo)
#B17C66Button hover, from the .button:hover rule
#434945Second button (Buy Now) and dark text links
#995A3FThe sienna video band (See How Lift Works)
#F64D52Form messages
#2E856EForm messages
Lines & effects
#6E6E6E · 28%The eyebrow rules
#6E6E6E · 20%Input borders
#FFFFFF · 9%The nav's bottom border
#434945Stat cards on white
Typography
DM Sans · display-hero
The quick brown fox jumpsHero h1 Build designs that scale with Lift. 56px · 700 · 1.04
DM Sans · headline-lg
The quick brown fox jumpsSection titles (.title-2). 44px · 700 · 1.0
DM Sans · title-lg
The quick brown fox jumpsBlog card titles. 25px · 600 · 1.2
DM Sans · body-lg
The quick brown fox jumpsHero lead and testimonial quote. 22px · 400 · 1.27
DM Sans · eyebrow
The quick brown fox jumpsEyebrows, footer links, names. 17px · 500 · 1.18
DM Sans · label-nav
The quick brown fox jumpsNav links. 17px · 700 · 1.0
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1140px, centred |
| Section rhythm | .section is 120px top and bottom (80px at ≤991, 60px at ≤479) |
| Breakpoints | 991px (tablet), 767px (landscape phone) and 479px (phone) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 20px | |
lg | 40px | |
xl | 50px | |
2xl | 100px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 30px | |
section-compact | 80px | |
nav-height | 80px | |
section-band | 100px | |
section | 120px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Button hover | Background #995A3F → #B17C66, transition: all 0.4s |
| Nav link hover | Colour to #F6F7F9 at 70%, opacity 0.2s |
| Blog title hover | Opacity 0.8 and colour #434945, all 0.2s |
| Footer link hover | Colour #686868 → #000000 |
| Text link hover | Underline removed |
| Dropdowns and mobile menu | Webflow dropdown / navbar open and close |
Do’s and don’ts
- Open most sections with the eyebrow divider: 17px 500 text, a 20px gap and a 1px #6E6E6E 28% rule.
- Alternate white sections with full-bleed bands in #C2C4B8 or #995A3F, with 80–120px vertical padding.
- Use a 5px radius on buttons, inputs, cards and blog images.
- Set headlines in DM Sans 700 with 0px tracking and a line height of about 1.0.
- Pair the sienna button-primary with the #434945 button-secondary, both 56px tall.
- Use hand-drawn charcoal-and-sienna illustration beside headlines.
- Put #C2C4B8 text on white; it is a band colour and a text colour on charcoal only.
- Put ink-subtle #6E6E6E on the sage band; it falls below 3:1 there. Use #2F3330 on sage.
- Rely on the #B17C66 hover for small text; keep button labels at 16px bold.
- Add drop shadows to cards; the only shadows are on the nav and the video thumbnail.
- Use Caveat or any second typeface, or uppercase eyebrows.
- Use the unused orange #FF8500 or add gradients.
- Round photos in the splits.
Example prompt
Any page in the Lift style
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Get All AccessUpgrade to All AccessHow to use the Lift design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/lift.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows