flowmanceGörm Design System
Görm is a loud, poster-like branding studio site on a deep navy page. Huge uppercase Clash Grotesk headlines in white fill the width, firebrick red is the only accent, and the rest of the interface is hairlines and space. Colourful full-bleed project photos break up the dark sections.
Four signatures make it recognisable:
- Heavy uppercase display type. The main section titles are uppercase Clash Grotesk 700, 80–130px (FUN FACTS is smaller, 40px weight 600), set in short stacked lines: BRANDING & / DIGITAL DESIGN / SUTDIO., WE BUILD / EXPERIENCES, OUR SKILLS.
- One red. Firebrick #C6100F is used for every button, the full-width ALL PROJECT band, the 80px service icon squares, the 2px skill bars and the underline that wipes across text links. Apart from the pink and coral blog tags, nothing else in the interface is coloured.
- The ruled header. An 86px nav with a 1px white-15% bottom rule, a two-line uppercase meta block next to the red ö logo, and an 85px hamburger square boxed by vertical hairlines.
- Edge-to-edge project tiles. Work images sit in a 3-column grid with no gaps, running to both edges of the viewport, directly above the red band.
Görm is a dark-only design.
Colors
Surfaces
#12141DPage background (--black-2) and the menu panel; the sticky nav itself is transparent
#171924Service cards (.icon-box)
#191B25The inner shaped panel of a service card
#12141DInput background
#333333The typed input text as measured (Webflow default)
Ink
#FFFFFFText on primary
#FFFFFFHeadlines, buttons, links
#FFFFFF · 80%Paragraphs (p is #fffc), nav meta, skill labels, social links
#FFFFFF · 70%Testimonial names, copyright, prices
Action
#C6100FButtons, the red band, service icons, skill bars, link wipes
#20232EButton hover background
Lines & effects
#FFFFFF · 15%Nav bottom rule and the hamburger's side rules
#FFFFFF · 20%Menu link boxes, input borders (--white)
#FFFFFF · 30%The resting underline under text links
#FFFFFF · 32%The scroll-mouse outline
#111314The full-screen menu backdrop
#FF95D7Blog category tags (MARKETING, DESIGN) with white text
#FF6E6EBlog category tags (MARKETING, DESIGN) with white text
Typography
Clash Grotesk · display-hero
The quick brown fox jumpsHero (.display-1): BRANDING & DIGITAL DESIGN SUTDIO., OUR WORK. 130px · 700 · 1
Clash Grotesk · headline-rotator
The quick brown fox jumpsScrolling LET'S TALK · CONTACT US band. 58px · 600 · 1.2 · 1px
Clash Grotesk · title-xl
The quick brown fox jumpsBlog titles. 33px · 600 · 1.2 · 1px
Clash Grotesk · body-lg
The quick brown fox jumpsParagraphs. 20px · 500 · 1.2
Clash Grotesk · label-lg
The quick brown fox jumpsFooter links. 17px · 600 · 1.2 · 1px
Clash Grotesk · eyebrow
The quick brown fox jumpsUnderlined text links (VIEW OUR WORK, ALL PROJECT). 13px · 600 · 1.69 · 1px
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Breakpoints | 991px, 767px and 479px (Webflow defaults) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 10px | |
sm | 16px | |
md | 30px | |
lg | 40px | |
xl | 50px | |
2xl | 100px | |
3xl | 150px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
band | 30px | |
gutter | 72px | |
nav-height | 86px | |
section | 100px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Title reveal | Each display line slides y 100% → 0% inside an overflow-hidden wrapper, 500ms ease |
| Fade-up | y 20px → 0 with opacity 0 → 1, 300ms outCubic |
| Slow fade | opacity 0 → 1 and move to 0,0, 1000ms outQuart |
| Skill bars | Width grows from 0 to the percentage on scroll, 500ms |
| Menu link fill | Red overlay size change, 300ms ease |
| Icon pop | scale 1 → 1.1 on hover, 100ms ease |
| Button hover | Background to #20232E, 200ms (transition: all .2s) |
| Link and image hover | Social links 80% → 100% opacity, blog titles to red, 300ms |
| Project cursor | The red circle follows the mouse over project tiles |
Do’s and don’ts
- Use canvas #12141D for every page and keep headlines solid white.
- Set titles in Clash Grotesk 700 uppercase, 80px (section) or 130px (hero), in short stacked lines.
- Use #C6100F for every action: 4px-radius buttons, padding 12px 16px, hover to #20232E.
- Set paragraphs at 20px weight 500 in white 80%.
- Mark structure with white 15–20% hairlines, not boxes or shadows.
- Run project images edge to edge with no gaps, followed by one red band.
- Add a second accent; the pink and coral are for blog tags only.
- Put white text on the pink #FF95D7 or coral #FF6E6E tags at body sizes; keep tags to 12px bold uppercase labels, or use black text for anything longer.
- Leave typed input text at the measured #333333; it is nearly invisible on #12141D. Use ink white.
- Round project images or cards.
- Use lowercase headings or light weights for titles.
- Add drop shadows or gradients.
Example prompt
Any page in the Görm style
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Get All AccessUpgrade to All AccessHow to use the Görm design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/gorm.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows