Boom Design System
Boom is a classic online newspaper. It feels like the front page of a well-kept magazine site: a white page, black serif headlines in Redaction, small coloured category labels in Inter, and dense grids of photo-led stories separated by pale hairlines. There is almost no decoration. Photos, headlines and the rhythm of the columns do all the work.
Four signatures make it recognisable:
- Two-tier masthead. A B BOOM logo (a black rounded square with a serif B, then spaced capitals) with a row of five black social icons on the right; under it a sticky bar of thirteen-pixel Inter section links, a ⚡ Featured link and a Search... pill, framed by 1px hairlines above and below.
- Colour-coded categories. Every story carries an Inter 13px / 600 label in its section's colour (Science green #17974E, Health teal #41A1B9, Politic coral #F6584D, Business navy #2E4285, World sage #88B49B); most also show a grey date (Feb 2020), except the top story strip, which has the label only.
- Serif headlines, sans meta. All headlines and the dek are Redaction serif; all labels, dates, nav and buttons are Inter. Section names (Latest News, Trending, Health) are small 16px serif bold, not large titles.
- Hairline-divided bands. Each section starts 40px below a 1px #EEEEEE rule and runs its stories in a 2- to 5-column grid.
Boom is a light-only design.
Colors
Surfaces
#FFFFFFPage, nav bar, footer
#FAFAFAAdvertise with Boom panels (--white)
#F0F0F0Newsletter input fill
#2F3330Typed text in inputs (--dark-slate-grey)
Ink
#FFFFFFText on primary
#000000Headlines, section names, nav links, icons
#4D4D4DBody copy and story deks (the p and li default, --dim-grey)
#6B6B6BDates beside category labels, current nav item (--dim-grey-2)
#FFFFFFIcons on the black featured badge over photos
Action
#000000The newsletter submit button, the logo square and the ⚡ featured badge
Lines & effects
#EEEEEE · 93%Hairlines around the nav bar and between sections
#CCCCCCStronger divider (--light-grey), used once
#17974EScience label
#41A1B9Health label
#F6584DPolitic label
#2E4285Business label
#88B49BWorld label
Typography
Redaction · headline-xl
The quick brown fox jumpsArticle and page titles (h1). 38px · 700 · 1.16
Redaction · quote
The quick brown fox jumpsBlockquotes, with a 2px black left bar and 25px padding. 36px · 400 · 1.0
Redaction · title-sm
The quick brown fox jumpsEvery story card title (.blog-title-small, 36 on the page). 17px · 700 · 1.2
Redaction · body
The quick brown fox jumpsParagraphs and deks: My visual universe is surrealistic, colorful and dark at the same time. 17px · 400 · 1.41
Redaction · caption
The quick brown fox jumpsSmall serif notes (3 on the page). 13px · 500 · 1.38
Inter · label
The quick brown fox jumpsCategory labels and dates (58 on the page). 13px · 600 · 1.2
Spacing & shape
| Purpose | Value |
|---|---|
| Container | max 1200px, centred |
| Section rhythm | each .section has 40px top padding and no bottom padding; sections are divided by 1px line rules, so the page reads as stacked bands |
| Breakpoints | 991px, 767px and 479px (94 rules, the most) |
Spacing scale
| Token | Value | Preview |
|---|---|---|
xs | 7px | |
sm | 16px | |
md | 25px | |
lg | 30px | |
xl | 40px | |
2xl | 50px |
Layout spacing
| Token | Value | Preview |
|---|---|---|
footer-bottom | 30px | |
column-gap | 30px | |
section | 40px | |
footer-top | 60px |
Border radius
Surfaces
How the surfaces stack, from the page background up. Hex codes and roles are in Colors above.
Motion
| Nav link hover | Opacity 1 → 0.6, transition: opacity .2s |
| Button hover | transition: all .2s |
| Page load | Content fades in, opacity 0 → 1 over 1000ms outQuart |
| Search / menu overlay | Opens with a 400ms outCubic size change |
Do’s and don’ts
- Set every headline in Redaction 700 black #000000 and every label, date and nav item in Inter 13px / 600.
- Give each story a meta row: the category in its own colour, then the date in #6B6B6B.
- Split the page into bands with 1px #EEEEEE rules and 40px top padding.
- Use multi-column grids (3, 4 or 5 columns, 30–50px gaps) with one larger lead story per band.
- Keep images almost square-cornered (3px) and let them carry the colour.
- Keep paragraphs in Redaction 17px / 1.41 in #4D4D4D.
- Use category colours for headlines, buttons or fills; Health #41A1B9, Politic #F6584D and World #88B49B fail body contrast and work only as 13px bold labels.
- Add shadows, gradients, card backgrounds or borders around stories.
- Make section names large; they stay 16px Redaction bold.
- Add filled buttons to story cards; the card itself is the link.
- Round images beyond 3px or use pill shapes except for the search field.
- Animate stories on scroll.
Example prompt
Any page in the Boom style
More design systems like this
Blog design systems, the same colors first.
Bring any of them to your AI tool
All Access unlocks all 398 design systems, ready for Claude, ChatGPT, Gemini, Cursor, v0 and Lovable, plus 400+ templates on all 5 platforms.
Get All AccessUpgrade to All AccessHow to use the Boom design system
Pick a file to see what it’s for and where it goes.
What it is
The whole design system in one markdown file, written for AI: every color, type style, spacing value, component and motion rule, plus do's, don'ts and a ready prompt.
Best for
Claude, ChatGPT, Gemini, Cursor and v0, or any other AI tool that builds pages or code.
How to use it
- Put
DESIGN.mdin your project and mention it in your request, or save it as.cursor/rules/boom.mdc - For the rule file, start it with a front-matter block that sets
alwaysApply: true, so every chat uses it - Ask: “Build a pricing page using DESIGN.md.” Cursor follows the colors, fonts, spacing and rules
- Put
DESIGN.mdin the project root - Add one line to
CLAUDE.md: “Follow DESIGN.md for all UI.” - Ask for any page or component; Claude reads the file first
- Attach
DESIGN.mdto the chat (or paste it in) - Ask: “Build a landing page in this design system.”
- Keep the file in the chat or project knowledge, so follow-up pages stay on style
What it is
Every token as data, in the W3C Design Tokens format: colors with their roles, type styles, radius, spacing, and component tokens that point at them.
Best for
Figma (Tokens Studio), Style Dictionary and other design-token tools, and build scripts.
How to use it
- In Figma, open Tokens Studio, choose Import, and pick
tokens.json - Or point Style Dictionary’s
sourceat it to generate tokens for any platform - In code, import it like any JSON file
What it is
A Tailwind CSS v4 theme: every color, font, type style, radius and spacing value becomes a Tailwind utility, like bg-canvas, text-headline-lg or rounded-md.
Best for
Tailwind v4 projects, and AI builders that write Tailwind (v0, Lovable, Bolt).
How to use it
- Save
theme.cssnext to your main CSS file - Import it after Tailwind:
@import "tailwindcss"; @import "./theme.css"; - Use the classes:
bg-canvas text-ink rounded-md p-lg
What it is
The same tokens as plain CSS variables on :root. Component values point at the color variables, so changing one color updates everything that uses it.
Best for
Any website: plain CSS, Webflow custom code, Framer, WordPress.
How to use it
- Add it to your stylesheet, or in Webflow paste it into Site settings → Custom code inside a
<style>tag - Use the variables anywhere:
color: var(--color-ink) - Change a token once and every place that uses it follows






