"With flowmance, I want to bring smiles on peoples faces!"
WHAT I DO
For flowmance, I design one collections per year, for spring/summer.
With considering different shapes of bodies and different stages in a life of a woman, I design the models. I love to design onesize pieces for summer to give myself an extra challenge and to make the designs fit on to many body shapes.
I will add new pieces every season, but I will yet keep your favorites and create some "evergreens".
In the summertimes I work together with different artists from all over the world, who create flower paintings that I turn into floral dresses.
I believe that flowers are the most beautiful creatures, bearing so much emotional meaning that nothing else in the world would be better suited to spread my philosophy of love and happiness.
HOW I DO IT
At the moment, flowmance is still a one woman brand. I'll do everything myself, from building this website, accountancy, taxes, design, pattern making, sewing the prototypes, organizing shootings, art direction and also being the sales representative. I am doing the marketing, preparing the orders and every single package is taken to the post office by me. I reply to all the emails and deal with delays, returns, mistakes and daily issues that come up.
I work mainly in my shop, called Wood Stories in Berlin, Neukölln. Here, I have all my work tools, my cutting table, sewing machines, fabrics and all that is needed to create the dresses. You are always more than welcome to come and say hi or to try on my wardrobe.
I try to be as sustainable as I can in many ways. I use always recycled papers for the packaging, cut down long distances to production companies and of course I only work with sustainable materials. And of course I care about the sewing ladies in the production company in Poland. And I always drive to work with my bicycle :)
Sustainability for me is something that comes very naturally. For me, its not the main thing to finger point my label on. I rather want to convince with good looks, good quality, good customer service and a good feeling. In my view, this all works together only with fair and responsible ways of thinking and acting.
I want to see many more happy faces and create many more loving dresses and I want to change the "I" into a "WE" one day. :)